Euro Disney Intercultural Management

Disney Corporation faced lots of problems when launching Euro Disneyland in Paris. Most of them were caused by poor research of the European market, European people’s traits and habits. Question 1: What could have been the reason why guests were spending less and leaving sooner? Disney Corporation expected that people will spend a lot of time and money in Euro Disney Park, however in reality they leave sooner and spend less money than was expected, and it causes big losses.The main reason of it can be explained by Geert Hofstede?s dimension about time-orientation which is very similar to Fons Trompenaar?s time-orientation dimension. As USA is considered to be short-term-oriented country, while European countries are long-term-oriented people spend money differently. Europeans are likely to save money, save it for the future, not to spend big sums of money in short period, but US citizens can often spend a lot easily, and they are not likely to save money. Additionally, America ns did not count with the importance of culture for the average European citizen.When visiting Paris, thousand years of history surrounds you. To the American, whose country is only a few hundred years old, the perception of spending your holiday does not likely include sightseeing. But when a European visits Paris, they will surely spend part of their holiday to discover one of the most famous and historical cities in Europe. Evidently they will spend less time in Disneyland, there is much else to see. Question 2: When reading the description of some of the critical aspects, what could have been the major problems and how could they be solved?From the beginning Disney Corporation applied universalistic approach. As Disney’s community relation manager said: â€Å"we knew it would work because it had worked everywhere else†. They wanted that everything in this new Disney Park in Paris was as it is in USA because they already had experience of applying the same method in Japan. And in Japan it was successful; however it didn’t work in Europe. Probably, it was not a good idea for European Disneyland, since French and all Europeans are different from U. S. people by mentality; they have other habits, which effect European customers’ behavior.To solve this problem Fons Trompenaar’s dimension about universalistic and particularistic approach can be used. As it was necessary from Disney Corporation to apply particularistic approach instead of universalistic, so they could make research before launching the park. Disney Corporation made all the same settings as they open new Disneyland in U. S. , so French citizens considered it as Americans’ desire to create a piece of USA on their land. In order not to have this problem Disney Corporation could know just one most wide-spread stereotype about France that French are proud people.They are a nation that works hard to preserve their culture. Tourists often complain that they donà ¢â‚¬â„¢t speak English with them even if they know the language. They actively discourage the Anglicization of the French language, the primary objective of L'Academie francaise is to preserve the language. So it was obvious that French people will not welcome freely Americanization of their holidays on their land. If Disney Corporation just showed respect and add a bit of French traditional, cultural features, then French people would not perceive Disney as threat.Moreover, it could attract more customers exactly to Paris Euro Disneyland, as they can find here some special things which they were not able to find in other Disneyland. One more major reason of Disney Corporation failure in France can be explained by Fons Trompenaar’s Nature Orientation dimension. As U. S. A. is rather internal country the corporation could believe that everything depends on them, they thought they could force Europeans to spend money. It can be prove by Disney’s community relations manag er: â€Å"We are so good, nothing can stop us†.Disney Corporation staff believed that if they create proper conditions, if they find, train good personnel – European customers will increase their expenditures and will stay late in the park. However, there are things which were not under Corporation control, for example, habit of Europeans to economize money is stronger than desire to spend more money in short-period. There is only one way to solve these kinds of problems, just to pay attention to them, be careful to consumers’ behavior, to be really customer-driven company.Question 3: What assumptions did Disney make about the French and Europeans (as guests and consumers)? How might Disney have had a more favorable initial experience in France? The Disney Corporation assumed that all Europeans, as a â€Å"civilized West† are very similar to Americans, that European customers will behave the same way as Americans. And even if they have different way of va cations, they assumed that Disney will be able to Americanize Europeans’ vacation habits, what could entertain American families would satisfy European families as well.Disney Corporation thought that what they created in Paris is something immortal and has enough to keep families happily there for a week. But thanks to Europeans’ cultural features, it is a safe bet that what American culture could offer would not be enough for them in many aspects. A civilization so deeply affected by their thousand year culture has different expectations. In addition chicken nuggets, hot dogs and fries might be somewhat standard fair in America but in Europe food is to be enjoyed and savored and one tends to linger over a meal as opposed to eat as quickly as possible.Disney could have had a more favorable initial experience had they have prepared some market research. They would have found that the country has very different working standards. France has a lot smaller Power Distance than that in USA, additionally they are proud people, they must have taken it really bad when everything was prescribed to the last detail and they secretly kept a close watch over their work. In order to operate such a large and prestigious theme park with thousands of employees and millions of visitors, it’s inevitable to find out the expectations by both labor and customer side.Strategies to transfer a successful business concept from one culture to another An important lesson to be learned is to always take cultural features into consideration. It is the base of good cross-cultural relationships both inside and outside of the corporation. Our success greatly relies on our customers’ judgement and our employees’ loyalty, which depend on managing cultural differences. It can be done in several ways, but the first step is always to examine and evaluate the country’s cultural dimensions.Then we can move on to the next step: If it suits the country of dest ination (=CoD), leadership and most decisions can be defined by the country of origin (=CoO) (if the CoD has high PDI and UAI, Communitarianist and Specific, Achievement oriented†¦), or CoO has to let local leadership make short- and medium-term decisions (low PDI, high Masculinity, Individualist and Emotional†¦) Same market/customer approach can be applied if the CoD’s cultural dimension indexes are about the same as the CoO’s – translation check must be done.There is no point in changing the image if our brand is already widely known and accepted, but needs a new type of approach if the CoO’s cultural values don’t match the CoD’s values. Generally neighbour countries are likely to share the same values because they root from a mutual history. Product placement – we have to find out about the CoD’s Time Orientation and Nature Orientation in order to get a correct picture: what do our employees and customers expect of our product?What alteration must be done to keep our employees and customers satisfied and our business profitable? The answer is simple – if the CoD has high Long-Term Orientation and Nature Orientation, then we must plan our product to be economical, nature-friendly and our company will produce lower but more sustainable profit. If it’s indexes are low, we are facing a short but rapid profit attainment, and our products â€Å"go out of fashion† quickly.

Stylistic Functions of Grammar Categories and the Role of Transposition.

ransposition of lexico-grammatical classes of nouns. Stylistic function of articles, genitive case, plural number. Stylistic functions of different grammatical categories in different parts of speech. 1) Stylistic transposition of pronouns. 2) Adjectives, stylistic function of degrees of comparison. 3) Stylistic functions of verbal categories. 4) Stylistic functions of adverbs.Style is less investigated on the morphological level than on any other one because very many scholars hold the opinion that stylistic connotations appear only when the use of grammatical phenomenon departs from the normative usage and functions on the outskirts or beyond the system of Standard language. Nevertheless stylistic connotations don’t necessarily mean the violation of the normative speech patterns. They are based on different cases of transposition.Transposition is the usage of different parts of speech in unusual grammatical meaning which breaks the usual correlation within a grammatical cate gory and is used to express the speaker’s emotions and his attitude to the object of discussion. It is the shift from one grammatical class to another, controversy between the traditional and situational reference on the level of morphology. (I. V. A. ) 1. Transposition of lexico-grammatical class (LGC) of NOUNS: Transposition of nouns is based on the usage of nouns in unusual exico-grammatical class (LGC), thus causing a stylistic effect. According to their usual LGC they are subdivided into: Personal nouns (agents) (man, woman, children) Living beings (birds, cats, dogs) Collective nouns (mankind, peerage) Material nouns (water, stone) Abstract nouns (clarity, kindness), etc. Transposition from one LGC to another causes expressive, evaluative, emotive and functional connotations. Thus transposition of personal nouns denoting animals to those denoting people causes metaphorization and appearance of zoo morphemes: ass, bear, beast and bitch.Pig, donkey, monkey may have tender but ironical connotation, while swine, ass, ape acquire rude, negative coloring. Negative connotation is intensified by emphatic constructions: you impudent pup, you filthy swine†. I was not going to have all the old tabbies bossing her around just because she is not what they call â€Å"our class† (A. Wilson) Emotive and expressive connotations are achieved in transposition of abstract nouns into personal nouns (abstract nouns used in plural): â€Å"The chubby little eccentricity :: a chubby eccentric child. †Transposition of parts of speech (A>N): â€Å"Listen, my sweet (coll. )†, a man of intelligence, a flush of heat (bookish). Stylistic functions of the Genitive case, plural number and the articles The genitive case is considered to be a formal sign of personification alongside with the personal pronouns ‘he and she’ referred to inanimate objects. The genitive case is limited in its usage to the LGC of nouns denoting living beings: my fa ther’s room, George’s sister. When used with nouns of some other class the genitive case gets emotive coloring and an elevated ring: â€Å"England’s troubles.My country’s laws†. â€Å"^ The trees had eagerness in every turg, stretching their buds upward to the sun’s warmth; the blackbirds were in song† (J. Galsworthy) The suffix‘s’ may be also added to the phrase or to the whole sentence: She’s the boy I used to go with’s mother. He’s the niece, I told you about’s husband. A comic effect is achieved due to many factors: The suffix is added not to a stem but to a noun, followed by a subordinate clause. Logical incompatibility of the following words placed together: she’s the boy; he’s the niece; about’s husband.The use of^ Plural number in unusual collocations is also a source of expressiveness: One I’m – sorry – for –you is worth twenty I  œ told – you – so’s. The sentence has a jocular ring because a plural ending ’s’ is added to the whole sentence together with the numeral ‘twenty’. Abstract nouns used in plural become countable, concrete and acquire additional expressive connotation making the description more vivid and impressive: â€Å"Oh! Wilfred has emotions, hates, pities, wants; at least sometimes; when he does his stuff is jolly good.Otherwise he just makes a song about nothing – like the rest (J. Galsworthy) †¦Ã¢â‚¬ ; â€Å"The peculiar look came into Bossiney’s face which marked all his enthusiasms†. Sometimes the forms of singular and plural of abstract nouns have different shades of the given abstract notion and are used for emphasis: â€Å"He had nerve but no nerves. † LGC of Material nouns as a rule have no plural but in descriptions of nature and landscapes they may be used in plural for the sake of expressiveness: The snows of Kilimanjaro, the sands of Africa, the waters of the Ocean.The same effect is achieved when PUs with nouns denoting weight and measure lose their concrete meaning and become synonyms to the pronouns much, many, a lot of, little, few: Tons of funs, loads of friends; a sea of troubles, a pound of pardons. Stylistic functions of articles The indefinite article before a proper name creates an additional evaluative connotation due to the clash of nominal and logical meanings (antonomasia):^ I don’t claim to be a Rembrandt. Have a Van Deyk? A century ago there may have been no Leibnitz, but there was a Gauss, a Faraday, and a Darwin (Winner).The indefinite article stresses a very high evaluation of the role of the scientists in the development of the world science. But very often the indefinite article before the name of ordinary people denotes negative characteristics of the persons under those names: â€Å"I will never marry a Malone or a Sykes† (Sh. Bronte) The de finite article before the surname may stress that the person is famous or notorious: â€Å"Yes, the Robinson. Don’t you know? The notorious Robinson. † (J. Conrade)The repetition of the article intensifies the expressiveness of the enumerated nouns: â€Å"The waiting – the hope – the disappointment – the fear – the misery – the poverty – the flight of his hopes – and the end to his career – the suicide, perhaps, of the shabby, slip-shod drunkard (Ch. Dickens). ^ Stylistic transposition of pronouns The personal pronoun is a formal sign of the 1st person narration. If used too often it denotes the speaker’s self-estimation, self-satisfaction and egoism: â€Å"And that’s where the real businessman comes in: where I come in. But I am cleverer than some.I don’t mind dropping a little money to start the process. I took your father’s measure, I saw that he had a sound idea; I saw†¦I kne w†¦I explained†¦ (B. Shaw) When I is substituted for the indefinite one or you in a generalizing function the contact of the speaker and listener is closer, making the words of the speaker sound modest and reserved: â€Å"You see, Chris, even in quite a small provincial town you could have a clinic, a little team of doctors, each doing his own stuff† (A. Cronin). â€Å"I am ancient but I don’t feel it. That’s one thing about painting, it keeps you young.Titian lived to ninety-nine and had to have plague to kill him off†. (J. Galswarthy) I may be substituted by nouns a man, a chap, a fellow, a girl. Thus the listener is included in the events and feelings portrayed. Archaic pronouns (Archaisms): thee (you), thou (your), thy (your), thine (yours) thyself (yourself) are used in poetry and create a high-flown atmosphere: Hail to thee, blithe spirit! Bird thou never wert (P. B. Shelly). Pronouns he, she, it may be formal indication of personification when used in reference to natural phenomena as the sun(he) and the earth(she) in T. Hardy’s Tess of the d’Urbervilles.When he or she are substituted for it living beings are reduced to the class of things, hence a humorous or an ironical effect and mostly negative evaluation being created. The same function is performed by pronouns what, this, that, anything and nouns beast, brute, creature: â€Å"Is there anything wrong with me, Mister Mate? It asked† (J. Conrad). ‘We’ may denote some group of people with whom the speaker connects himself: â€Å"Because he was a Forsyte; we never part with things you know, unless we want something in their place; and not always then. (J. Galsworthy) Proverbs: We never know the value of water till the well is dry.We soon believe what we desire. There exist the so-called Pluralis Majestatis ( – , ? ?. ?): â€Å"^ We, the king of Great Britain†Ã¢â‚¬â„¢ and Pluralis Modestiae ( ) or the authorâ€℠¢s â€Å"we†. In fiction Pluralis Modestiae brings associations with scientific prose and produces the impression of historic truth (authenticity). â€Å"We soon believe what we desire† (Pluralis Modestiae) The pronoun â€Å"they† denotes that the action is performed by a group of people where the speaker is not included, as if he is separated from them: â€Å"My poor girl, what have they been doing to you! †Demonstrative pronouns this and that single the objects out of the whole class and emotionally stress them: â€Å"George: Oh, don’t be innocent, Ruth. This house! This room! This hideous, God-awful room! † This and That may express anger and irritation, merriment and mockery especially in case of redundancy typical of familiar-colloquial style: â€Å"They had this headmaster, this very cute girl†. â€Å"By all means let us have a policy of free employment, increased production, no gap between exports and imports, social security, a balanced This and a planned That, but let us also have fountains, exquisite fountains, beautiful fountains†¦Ã¢â‚¬ (J. B.Priestley) Demonstrative pronouns are especially expressive when used with possessive ones in postposition and accompanied by epithets: that lovely ring of yours, that brother of mine, this idea of his, that wretched puppy of yours! Adjectives, stylistic function of degrees of comparison Adjectives possess a single grammatical category of comparison, meant to portray the degrees of intensity with the help of comparative and superlative degrees contributing to the expressive stylistic function: ‘a most valuable idea, the newest fashion of all, a foolish, foolish wife, my wife is a foolishness herself, Is she as foolish as that? . The usage of the comparative degree with other than qualitative adjectives makes them foregrounded due to their expressiveness: ‘â€Å"You cannot be deader than the dead† (E. Hemingway). Polysyllabic adjectives f orm degrees of comparison with more and most, but in case of the synthetic forms –er and –est the utterance sounds expressive and stylistically relevant: ‘Curiouser and curiouser! Cried Alice (she was so much surprised that for the moment she quite forgot how to speak good English’ (L. Carrol).This device is used in the language of advertising thus breaking the valency of the incompatible elements joined together: â€Å"the orangemostest drink in the world†. There are several structural combinations with adjectives that are very expressive: A duck of a boy. A devil of a fellow. Good and strong. Nice and warm. Most happy. Much of a lad. More of a realist; very happy; most happy; the greatest pleasure. ^ Stylistic functions of verbal categories Stylistic potentialities of verbs are not enough investigated. Transposition is one of the main sources of expressiveness. Transposition from the past to the present is stylistically relevant.It brings the even ts which happened in the past closer to the reader. Description becomes more vivid and lively. This kind of transposition is called Historical (dramatic) present. Historical present instead of the past: â€Å"^ And then on the night of the banquet she appears in her emeralds, and throughout the evening Max pays attention to no one else†. (M. Mitchel) (to make the narrative more vivid and dramatic). â€Å"Looking back, as I was saying into the back of my infancy, the first objects I can remember as standing out by themselves from a confusion of things, are my mother and Pegotty, what else do I remember?Let me see†¦ There comes out of the cloud, our house – not new to me, but quite familiar, in its earliest remembrance. On the ground floor is Pegotty’s kitchen, opening into a back yard†¦Ã¢â‚¬  (Ch. Dickens) Transposition of the future to the present to stress its potential possibility: â€Å"But mark my words! The first woman, who fishes for him, hook s him! † Transposition of the Imperative mood to the Indicative mood: â€Å"I can’t stand it! Don’t tempt me! You are coming home with me now† (Dr. ) – (in emotional speech of characters)Transposition of tenses in speech characterization in colloquial speech: â€Å"I says, he, she ain’t; You done me a hill turn†. ^ Archaic verbal forms are stylistically marked: dost, knowest, doth, liveth – to create the atmosphere of antiquity in historical novels and in poetry. Transposition from future into present tenses:’ It’s a mercy that he did not bring us over a black daughter-in-law, my dear. But mark my words, the first woman who fishes for him, hooks him. (Future action seems potentially performed). Indefinite >Continuous: â€Å"suddenly their heads cast shadows forward. A car behind them is coming up the hill.Its lights dilate and sway around them† (J. Updyke). Past event are described as if going on before the eyes of the reader who becomes a participant of the events. Indicative Imperative: â€Å"^ I can’t stand it! Don’t tempt me! You’re coming home with me now†! (Dreiser). – (in emotional speech of characters) Transposition of auxiliaries may be not only expressive but also functional – stylistic. Thus, in speech characterization of heroes there appear the forms of colloquial speech: ^ I, he, and we ain’t, I says, we has (was, is). You done me a hill turn. Time ‘as changed.Archaic verbal forms: -st, dost, -th, doth (knowest, knoweth, liveth) create the atmosphere of the past centuries and a highly elevated coloring. ^ Modal verbs used in pseudo–clauses acquire expressiveness and indignation mixed with nervousness: ‘That he should be so careless! ’ ‘Not that they should give a warning’. Grammatical forms (modal verbs) may acquire expressiveness when repeated several times: ^ And Death shall have no d ominion Dead men naked, they shall be one With man in the wind and the west moon; When their bones are picked clean and the clean bones gone, They shall have stars at elbow and foot;Though they go mad they shall be sane, Though they sink through the sea they shall rise again; Though lovers be lost love shall not, And death shall have no dominion (D. Thomas). The idea of the union of man and nature is intensified in the constant and insistent repetition of shall indicating in this context not only modality but promise and solemn prophecy. It makes the poem very expressive and emotional, pointing out persistent necessity and affirmation. Adverbs are not enough investigated. Their stylistic relevance in the scientific texts is based on their usage as logical connectives.Logical sequence of utterances is achieved with the help of an adverb now in the scientific style. â€Å"Now there is no normal process except death which completely clears the brains from all past impressions; and aft er death it is impossible to set it going again†. (N. Viner) ^ Now- right away – (in colloquial speech): She also senses this terrific empathy from him right away. N+wise=ADV: budgetwise, trade unionwise: â€Å"I am better off living in Connecticut, but transportationwise and entertainmentwise I am a loser. † In fiction verbs are used to create the temporal plane of narration.In E. Hemingway’s novel â€Å"For Whom the Bell Tolls† the adverb ‘now’ serves a metronome of dramatic actions before and after the explosion of the bridge. Now, ever, never, forever are the key-words in E. Hemingway’s prose presenting the shift of the past, present and future. Temporal plane of narration is created with the help of intensifiers: now, never, forever, again: â€Å"Just as the earth can never die, neither will those who have ever been free, return to slavery. There is forever for them to remember them in†. (E. Hemingway) – The st ylistic function of intensification.

Principles of Marketing Essay Example | Topics and Well Written Essays - 2000 words

Principles of Marketing - Essay Example It is irrefutable that this principle also changes the role and function of marketing managers in the business organization. Marketing management is defined as the "analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives (Kotler & Armstrong 2001, p.14)." Truly, the business arena has evolved from placing emphasis on production, product improvements, and selling approaches and started to focus on customers. Marketing management functions now covers how a company can create and extend more valuable goods and services to each customer. This paper will look at the evolution of different philosophies which relates to marketing. In order to fully offer insight regarding the difference of marketing concepts to other competing thoughts, the five main concepts namely, production concept, product concept, selling concept, marketing concept, customer concept, and societal marketing concept will be briefly defined and discussed. Lastly, this paper will also expound why organizations should focus on applying the marketing concept on their operations. The marketing concept holds that "achieving organiza... The marketing concept rests on four pillars namely, target market, customer needs, integrated marketing and profitability. Companies capitalizing on marketing concept first define a specific target market as an aim. This helps them to tailor a specific marketing which appeals to the target market. In order to become effective, marketers should be able to know their customers' needs. Though this task can be daunting as customer needs are often unexpressed and is hard to define, the marketing concept strongly advises companies to know their customers in order to come up with products that deliver superior value. Integrated marketing means that all the departments of the firm work together to serve the interest of the customer. This transfers the responsibility of the marketing department to all the functional areas. Marketing concept holds that marketing is a responsibility and must be embraced by all employees because everything they do has a corresponding impact to the customer. (Kot ler 2003). Marketing, aside from satisfying customers, should also help business organizations reach their goal of profitability. As to be discussed in the below, the main difference of the marketing concept to other philosophies is its employment of an outside-in perspective. The marketing concept "starts with a well defined market, focuses on customer needs, coordinates all activities that will affect customers, and produces profits by satisfying customer needs" (Kotler 2003, p. 20). The Production Concept The production concept is recognized as one of the oldest philosophies employed in business operations. This concept holds that "consumers will prefer products that are

Role of PACs Essay Example | Topics and Well Written Essays - 1750 words

Role of PACs - Essay Example President Theodre Roosevelt in 1905 brought laws which could govern the conducts of aspirants during the campaign in order to reduce the abuses which had been reported. With him, came the Campaign Finance Act, which led to the limitation of wealthy individuals and special interest groups from funding aspirants. By this time, Political Action Committee (PAC) has been existing and they have had responsibilities in supporting the candidates and used a lot of money leading to the abuses. The successive developments in the PACs have been crucial in influencing the American political campaign as many of them are found of giving a larger amount of money to candidates with most recorded going to the presidential candidates and senators as well as governess. This paper will examine the roles of PACs and their activities in relation to presidency, congress among other things. Funding of Supper PACs The source of funding for PACs has for over the years remained unrealistic as many of the acts p assed have not been effective in managing the sources of funding to the candidates in efforts to minimize the election abuses. There have been a lot of funding sources to the PACs which have not been legitimized but, they are working showing how much the federal election commission is reluctant in putting the law into force. According to the federal Election Commission act of 1971, there was regulation of campaign spending and deterred abuses which were not to be disclosed to the public, as well as the individual’s contribution to the PACs. The act limited the individual’s contribution to $ 5,000 per year; it bared corporate organization and unions from directly contributing to the federal PACs. The act allowed the PACs to solicit contributions from executives, shareholders and members of their families. Since then, PACs have been solely mandated to solicit funds from individuals to a certain amount and prohibited unions and corporations from funding money for campaign s but instead for meeting administrative costs. However, the situation has since changed as the case file between Citizens United and the federal election commission in the Supreme Court allowed PACs to get unlimited funding from unions and corporations. PACs have a wider sources of funding ranging from cooperate organizations to individuals shares contributions (Welch et al 242). PACs Agenda The agenda of PACs has been to campaign for their presidential candidates in every manner. This has been achieved through spreading negative propaganda against their opponents by smearing campaign. They are meant to look for tactics and campaign strategies which will make their candidates excel through influencing more preferences towards him or her. Their agenda is to influence voters through mass adverts in the media which will be in their favor and goes against their opponents. Throughout their activities, they have influenced the outcome of the presidential and congress outcome as well as i nfluencing the public opinion and participation by the roles they play in campaigns for or against candidates. This has made them have a crucial agenda in determining the outcome of the presidential election, as well as the voter’s participation through the use of money (Luhr par 3). Similarly, they have an outstanding role in influencing the congress towards implementing policies,

Nelson Mandela Essay Example | Topics and Well Written Essays - 500 words - 1

Nelson Mandela - Essay Example This essay would further revolve around these contributions done by Nelson Mandela (Guiloineau 2002) In 1961 a letter from Nelson Mandela stated â€Å"I will continue fighting for freedom until the end of my days† (Mandela 1990). This clearly showed that Nelson Mandela believed in freedom from his early life. He received a life imprisonment for the Rivonia trial in 1964 and was released in 1990. His contribution to his native country can be related back to his early life when he received education in times when most of the people in South Africa were uneducated. It was there in his college that he learned much about the political problems that South Africa was facing in those times. He then joined Congress and formed the Youth league along with his acquaintainces in 1944. The injustices against the black were increasing in South Africa as witnessed by Mandela in those times as the Whites were gaining more access to the country afterWorld War II. All these conditions made Mandela persuade the committee he formed to go on strikes and civil disobediences against the government for the betterment of the blacks. His struggles then continued which bore some fruit in those times but he was arrested in 1962 after he was found by police (Mandela 1990; Boehmer 2008). Mandela was detained for twenty seven years in prison and is known to be one of the longest imprisoned freedom activist in the history of the world. After his release from jail one could clearly see his growing influence on the people of South Africa when thousands of people came to greet him outside the jail. After being released from the jail he started his freedom movement again for the blacks of South Africa. He was the made the president of African National Congress again in 1991. It was after the death of a member of ANC that presidential elections were held again.The African National Congress won the presidential elections and Mandela was

America's Great Indian Nations - Full Documentary Essay

America's Great Indian Nations - Full Documentary - Essay Example of the colonial powers and downward spiral of the confederacy that comprised of several Indian tribes continued without intermission, fierce resistance was offered by the Indian tribes through three major wars but they were finally subdued by the colonial powers. Their deep desire to dominate the land, what is now America, fructified. The documentary elucidates the story of six major Native American Tribes with the support of maps, artwork, scenic beauty of the land, different features related to lifestyle and culture of the Iroquois. The content of the movie is an eye-opener for the viewers in general and the students of the American history in particular. The atrocities committed by the colonial powers on the native Indians, are too horrible for the printed pages to capture. The movie is eminently suited to enrich one’s knowledge about the tribal life and their fierce loyalties. The elements that I want to apply in my life: Notwithstanding the sufferings of the Native Indians, it is no use carrying on with the process of vengeance and it is for the good of all races, whites and the African Americas and the Native Indians to live together with peaceful co-existence honoring the true spirit of the American Constitution. Moreover, every effort should be made to preserve the cultural heritage of the Native

Brand Personalities Essay Example | Topics and Well Written Essays - 3000 words

Brand Personalities - Essay Example Brand Personality: A Comparison with Human Personality: Hans Ouwersloot and Ana Maria Tudorica in their article â€Å"Brand Personality Creation through Advertising (2001)† says that brand personality replicates how people experience a brand, rather than what they believe the brand is or what it does. He says that the emblematic use of brands is possible for the reason that the consumers frequently give human personalities to brands. Clients perceive the brand on aspects that naturally capture personality of a person, and widen that to the field of brands. The aspects of brand personality are defined by widening the aspects of human personality to the field of brands. One means to measure and conceptualize the human personality is by way of approach of trait, which explains that the personality is a group of traits. â€Å"A trait is defined as component of a person's behavior that is assumed to serve as an explanation of his or her enduring personal characteristics† (Trait 2012). Human personality individuality or characters are determined by multi-aspect factors such as behavior of individual’s, appearance, beliefs, attitude and the demographic characteristic. On the basis of these dimensions of human personality the five dimensions related to brands are identified and they are Excitement, Sincerity, Competence, Ruggedness and Sophistication. J. Aker, in the article â€Å"Dimensions of brand personality. Journal of Marketing Research, 1997† mentioned that the brand personality dimensions match with three of the five human personality aspects i.e. Excitement, Sincerity and Competence. The brand personality aspects such as Ruggedness and Sophistication vary from the aspects of human personality. According to Jennifer Aker, these brand personality dimension should have function in several ways or influence the preference of consumers for several reasons. The Brand Personality Creation: The traits of brand personality are shaped and influenced by a consumer’s direct or indirect contac t with a brand. A brand, can’t feel, think, or act like an individual,. A brand is merely a set of perceptions in the consumer’s mind. Consumers admit the actions of marketing to brands that are humanized. Personality characteristics are related with a brand by the individuals connected to that particular brand. The other way to influence and form the brand personality is imagery of user. Imagery user is defined as the group of human traits associated with the stereotype or typical user of the brand. The personality characteristics of the individual that are associated with a brand are shifted to the brand directly. Rajagopal in his publication named Brand Excellence: measuring the impact of advertising and brand personality on buying decisions, Measuring Business Excellence, 2006 explains that the effect that advertising have on the growth of the symbolic dimensions of the brands and this in turn affect the brand personality in a positive manner. Eventually, the spoke sperson’s personalities are shifted to the brand. The relation between brand and person may have a more personal nature. One of the main advantages of brand personalities are that on the basis of their unique personalities, consumers will be able to distinguish between brands. Another benefit is that the

Industrial Ecology Essay Example | Topics and Well Written Essays - 1000 words

Industrial Ecology - Essay Example This paper highlights few important issues on industrial pollution and also provides sustainable solution through industrial ecology. (# of words = 115) 5. Developing economies with low levels of industrialization are gradually shifting their dependence from agriculture to the industrial sector, while developed economies, with a high level of industrialization, are shifting from the industrial to the service sector. 6. The production of industrial chemicals has been shifting to the developing world (mostly South Asian countries). In 1990, this industry’s annual rate of growth was 5.6 per cent in the developing countries, compared with a mere 1 per cent in the developed world (State of the Environment - South Asia 2001, 71-86). 7. Water supplies are falling while the demand is dramatically growing at an unsustainable rate. Over the next 20 years, the average supply of water worldwide per person is expected to drop by a third. 9. One litre of wastewater pollutes about eight litres of freshwater. An estimated 12,000 km ³ of polluted water worldwide, which is more than the total amount contained in the world’s ten largest river basins at any given moment. Therefore, if pollution keeps pace with population growth, the world will effectively lose 18,000 km ³ of freshwater by 2050 – almost nine times the total amount countries currently use each year for irrigation, which is by far the largest consumer of the resource. 10. Asian rivers are the most polluted in the world, with three times as many bacteria from human waste as the global average. These rivers have 20 times more lead than those of industrialized countries. 11. Food industry: Producing a fast food lunch--hamburger, french fries, and a soft drink--uses 1500 gallons of water. This includes the water needed to raise the potatoes, the grain for the bun and the grain needed to feed the cattle, and the production of the soda (WWF

For each of the following concepts provide a definition, a complete Essay

For each of the following concepts provide a definition, a complete explanation as to their significance, and a practical example. How are the paired concepts similar How are they different - Essay Example A general idea about the various important ecological issues become apparent in a profound analysis of some of the paired concepts such as Riparian vs. prior appropriation water rights, optimal instream flow vs. optimal reserve site selection, import dependency ratio vs. recycling ratio, maximum sustainable yield vs. minimum viable population, and sustainable vs. conventional agriculture. To define the concept of Riparian water rights, it refers to the system of distributing water among various people who own the land a propos the source of water and this water right has originated from the English common law. In various countries with a common law heritage to the English common law, Riparian rights are used as the major system of allocating water among the owners of the land about its source, and these countries include Canada, Australia, and states in the eastern United States. Thus, the Riparian rights are based on English common law principles and they are mainly used in humid east of the United States. At its acquisition dimension, the Riparian rights make the water available to riparian landowners who are adjacent to water and it is normally limited to land within a watershed. As against Riparian water rights, prior appropriation water rights, or the Colorado Doctrine, refers to the system of allocating water rights from a water source based on the principles o f Jeffersonian democracy and these rights distinctly differ from Riparian rights. According to prior appropriation water rights, the appropriation doctrine is developed in order to meet the scarcity of water in the particular area and these rights are used mainly in the western United States. Although the provisions in this water right vary from state to state, it generally maintains that water rights do not have any connection to land ownership and it gives provisions to sell or mortgage water in the vein of other properties of individuals. Optimal instream flow vs. optimal reserve site selection Optimal instream flow refers to the amount of water to be left in the stream and it has a significant relationship to optimal site selection. In an analysis of optimal instream flow vs. optimal reserve site selection, it becomes lucid that there is an increasing demand for instream flow protection from the ecological, aesthetic, and recreational perspectives and the legal status of instream flow protection varies from state to state. To define an instream flow, it refers to the quantity of water that emerges within a stream channel at a particular locality during a specific period and the economists would incorporate instream water rights within the water rights markets. The optimal stream flows mainly indicate how much water should be left in the stream based on the various questions such as social efficiency. Import dependency ratio vs. recycling ratio Similarly, there is a close relationship between import dependency ratio and recycling ratio and the similarity and the difference between these two concepts gain significance in an analysis of the

Indigenous And Endangered Essay Example for Free

Indigenous And Endangered Essay The problem on the protection of our forefathers is of great magnitude and of international concern. In Amnesty International’s article entitled, â€Å"Americas: Indigenous people at high risk of human rights violations† , it highlighted the laudable attempt of ten countries in the Americas to protect the rights of their indigenous peoples. In one way or another, our lives can be traced back to the indigenous peoples. Hence, any step taken in order to eliminate the dangers that they face is matter that concerns all of us. The discrimination of indigenous peoples may be rooted in other people’s hunger for power and domination. As the article states, indigenous peoples are subjected to various attacks against their safety and honor. The native tribes in the Americas, such as the Pemon indigenous community, and the Embera-Katio communities of Cordoba, are being used and abused by armed groups such as the paramilitaries in order to fulfill their selfish objectives. In a sense, these indigenous peoples are treated like objects that other people can just use to their advantage, without regard for their dignity and humanity. While development and progress are not bad in themselves, they can be the tools that people may use to justify their violence and disrespect for the lives of indigenous peoples. This is what the article by Amnesty International seeks to prevent, by encouraging governments of countries in the Americas to pursue measures in order to enforce laws protecting the rights of indigenous peoples. Amnesty International recognizes that despite the existence of laws protecting the rights of indigenous peoples in the Americas, these are still insufficient without aid of proper and effective enforcement measures. What might be needed in order to achieve this goal of safeguarding the lives of the tribal communities is the political will of governments in order to pursue such measures. This is due to the fact that if there is actually no will on the part of the executive to ensure the application of enacted laws, all actions by the legislative branch of the government will only be put to naught. Hence, protective laws will only be mere scraps of paper. While the article is informative insofar as giving an introduction about the various occurrences of indigenous peoples-directed discrimination, it does not go as far as enlightening the reader as to the actual content of the Indigenous and Tribal Peoples Convention, or Convention 169, which was adopted on 27 June 1989 at the General Conference of the International Labor Organization. This treaty was the background used by the article in talking about the indigenous peoples of the Americas and their current situation. However, the content such treaty was not discussed, and it is not clear whether the occurrences illustrated in the article may actually be prevented by the provisions of the convention. In sum, the article seems like a mere survey of the violations of indigenous peoples’ rights that are taking place in the different countries in the Americas. While it may be a good introduction, it lacks content worthy of a thorough analysis of the issue at hand. It would have been more useful if it also discussed the steps taken by the individual governments of the Americas or by the region as a whole in making sure that the enforcement measures are put into place and made effective. The reader would have also been more informed of the situation of the tribal communities if a brief background of each was given. In any case, the article on indigenous peoples was intriguing and engaging enough for the reader, and might even prompt a search for other materials on the subject. Perhaps the reader may be encouraged to read further on challenging impunity, which it describes as â€Å"one of the crucial steps† which must be taken by governments in the Americas if they are serious about protecting the rights of indigenous peoples. In conclusion, the article, like its topic, serves a purpose that is beneficial for the indigenous peoples of the Americas. With it, Amnesty International is able to share its advocacy with all of its readers. It serves as an instrument of knowledge about the truth about the lives of the most important people in the history of our world†¦the lives of our forefathers, from whom we all came.

A Review On Enterprise Resource Planning Systems Information Technology Essay

A Review On Enterprise Resource Planning Systems Information Technology Essay INTRODUCTION An enterprise resource planning (ERP) systems is that they integrate across functions to create a single, unified system rather than a group of separate, insular applications. As ERP system is providing optimal solutions and strong control over the company operations, every business is looking forward for this adoption. Since currently available ERP softwares are charging at higher level of licencing and supporting costs, businesses are in the necessity of finding an open source alternative. This document provides the feasible open source alternative option to the current market leader in the proprietary ERP SAP ECC. Open Source ERP Systems: The following are the popular open source ERP systems available in the latest market. Though there are many number of open sources are available like Opentaps, Ofbiz, ERP5, and so on here only considered few which are moderately fulfil business requirements in compare with SAP solutions. Adempiere This is one of the major ERP leaders in the open source technologies and has been resulted most successful in small and medium industry users mainly in Retail, Trading, Manufacturing and service sectors. [Adempiere Release Manual]. This is highly motivated and active community based software and is in the top 5 positions according to sourceforge.net. Compiere In the current era, Compiere is the most popular open source ERP+CRM application. It is a comprehensive solution for SMEs. This provides solutions in Distribution, Retail, Manufacturing and Service industries with highly adaptable and easy to use enterprise class applications. In ERP, first time Compiere started revolutionary design through which applications are enabled with easy customization and extension without any programing. Openbravo This is more commercial oriented open source ERP. ERP solution provides a robust application which integrates distribution, inventory, E-commerce, accounting and point of sale workflows. This has been received continuously best open source awards in 2009 and 2010 from Infoworld and many more recognitions from various Organizations. It is developed in java and oracle, postgres SQL databases can be used. OpenERP(Farmer TinyERP) This is comprehensive suite for all operations of an Enterprise. It follows the modular approach which helps customer to initiate one application and then add others as they go. This is designed through a famous 3 tier MVC architecture. Written in Python and Database is PostgreSQL. Clients are required to install flash components in their web browser to access. OpenPro OpenPro is a leader in licensed Enterprise Resource Planning (ERP) software using open source technology and also this is the first web based ERP software started on demand in the market since 1988. This software designed as a platform independent and is written in open source php. Over the years, Software has shown continuous improvements by providing advanced features along with application stabilization. This is recognized as best suited for the larger businesses. Open Source ERP Pros and Cons The following are the advantages and disadvantages of above open source alternatives. ADempiere Advantages: Architecture Model driven Architecture Active data dictionary reducing 80% coding work in customization Browser/Server + Client/Server Database independent : PostgresSQL/Oracle/ (MySQL) Function Structure Provides ERP, CRM, POS. Manufacture module Multi Organization, Multi currency, Multi accounting, Internationalization Market Top 5 in SourceForge.net. Existing customer / user base. Rich practice in real business environment, rather than a guinea pig in the library. Community Highly motivated and active. Global support. Disadvantages: Community No formal political structure to make decisions. No specified road map. Lack of sufficient funding, cant afford core developers. Market Not very well-known to the general public. Customer / user base is small compared to SAP. Implementation Not simple enough for quick implementation which is important for small-sized enterprise. Total Cost of Ownership (TCO) is shifted from licensing costs to lack of expertise local support in some countries. Compiere Advantages Multi company and complex corporate hierarchy support Multi currency and multi language support Delivers fully integrated ERP product with complex warehouse management processing and etc. Rich internet applications by using ajax integration and this delivers functionality, usability, responsiveness and personalization through a Web browser The system uses a centralized and active application dictionary to store meta-data and rules to managing custom solutions Easy upgrades without programming which sustains the customer customization through upgrade tool Provides complete application level security Vendor independent Stable and well tested No information hiding , full transparency of coding by open source Extraordinary wide reach, no starting costs Model driven architecture, Application directory is available Any sql database is supported Disadvantages Not currently complete opensource, since the choice of Oracle database. Based on thick client Java Swing GNU licence needs derivative work to be returned. OpenBravo Advantages Easy integration with other applications since it supports REST and SOAP services. Provides training, support, consulting, outsourcing options to partners and clients at lower costs means lower total cost of Ownership. Web based ERP Revolutionary architecture Unique combination of MVC and MDD, innovative approach to build and maintain software coding. Scalability Openbravo can scale irrespective of the size and sector of the company Easy installation and No vendor/supplier lock in Modularity without any maintenance issues application can be easily extended. Disadvantages Even an ordinary person can write a PHT client class for REST service. This leads to security issues and shows the doubt on code reliability Currently at lower Support and maintenance cost, future is not guaranteed since OpenBravo is commercial focused. Loose coupling between database integration in coding perspective. OpenERP (Farmer TinyERP) Advantages It has majority of all other application advantages. Modular structure helps to easy adoption of new applications Certain customization can be done through web browser in online SAAS services are available Very small footprint, windows installer of just 85MB, installation will done in minutes time. Ease of use Advanced technology usage Very Innovating software double entry management in inventory control Internationalization 72% scored from Independent experts group evaluation in Open source erp softwares. Disadvantages OpenPro Advantages Applicable for all sizes of businesses Written on open source PHP First web based software, mature , reliable and faster Since web based, clients or users or sales representatives can access system from anywhere remotely through a web. No maintenance cost Shorter implementation time Disadvantages No frequent updates for open source whereas available for OpenPro commercial products. No support at free of cost. Need to pay More commercial oriented rather than open source. Evaluation of Open Source ERP System Functional Fit Flexibility Support Continuity Maturity Customization Flexibile upgrades Internationalization User Friendliness Architecture Scalability Security Interfaces Operating System Independence Database Independence Programming language Support infrastructure Training Documentation Project structure Community activity Transperancy Update frequency Other lock in effects Development status Reference sites In order to select the best open source alternative hierarchically structured criteria has been chosen. All open source alternatives information has been categorized into 5 groups and compared with each of other along with the need of company requirements. The following comparison table gives the clear picture of selected ERP system. ERP System Implementation Strategy Implementation is the key process for which company needs to identify a strategic approach. As per Guido Capaldo Study, proved that a planned oriented approach is required for estimating the capabilities that firms should have in order to select the more appropriate implementation strategy. Implementation process divided into 5 phases for smooth execution. Each phase has its own deadline to successful completion. Phase 1: Strategic Planning Project Team: Forming a project team with first line employees from each department and senior management. SMART objectives will be prepared for entire team and team members will be assigned with specific task. Activity tracker will be designed to track each activity such as timelines, training plan formulation, objective finalising. Examine current business processes: Team should examine their individual department business processes whether they are ready to automate or to identify any gaps which need to be fulfilled. Set Objectives: Clearly defined objectives needs to be set. Since implementation is a major task, setting S.M.A.R.T objectives are more crucial. In order to define an objective, team should be able to understand the scope of the business. Develop a project plan: Team should develop a project plan with the clearly defined objectives, timelines, and training procedures with each team member individual responsibilities stated. Result of this, all team members todo list will be clearly defined. Phase 2: Procedure review Review Software Capabilities Train on each and every aspect of OpenERP software. Project team dedicatedly review the software capabilities. Ensure that there are no any technical gaps. Identify manual processes Project team should identify the manual processes for automation and also documented well for the rollout steps. Develop standard operating procedures This is one of the critical success factors for smooth implementation of an ERP. Every aspect of the business needs to be well documented as per SOPs. Ensure that properly updated when SOP changes. Phase 3: Data Collection and Clean up Convert Data Identify the data which needs to be converted Collect new Data Review all data input Cleanup data Phase 4: Training and Testing Pre-test the database Verify Testing Train the trainer Perform final testing Phase 5: Go live and Evaluation Develop final go live checklist Evaluate the solution

Visual Prostheses and the Retinal Implant Project :: Biology Essays Research Papers

Visual Prostheses and the Retinal Implant Project Visual percepts are the final product of a rich interplay of stimulus processing that occurs without the intervention of one's consciousness. While this is a fascinating issue to consider, especially as it pertains to the philosophical and practical definitions of ideas like the "self," the converse is equally interesting to me. In this modern era of exploding technological ingenuity, the sum of which is a product of the conscious brain, increasingly more opportunities exist for the brain to design the input it receives. One method by which this occurs is observable in the treatment of visual pathologies. A development of particular interest to me is the use of visual prosthetic devices in the treatment of some forms of progressive blindness. Research in this area raises numerous conflicts within the realm of bioengineering, but promises, at least, to challenge the boundaries of current microtechnology and instigate further integration of the rapidly expanding fields of electronics a nd medicine. In 1988, a multidisciplinary research team called the "Retinal Implant Project," spanning the knowledge bases of Harvard Medical School, the Massachusetts Eye and Ear Infirmary, and the Massachusetts Institute of Technology's Department of Electrical Engineering and Computer Science, was formed with the explicit goal of creating an intraocular retinal prosthetic device to combat the effects of certain types of progressive blindness (4). The prostheses are intended to stimulate retinal ganglion cells whose associated photoreceptor cells have fallen victim to degradation by macular degeneration or retinitis pigmentosa, two currently incurable but widespread conditions (2). Their most recent work has been to orchestrate short-term clinical trials in which blind volunteers receive a temporary intraocular prosthetic implant and undergo a series of tests to determine the quality of visual percepts experienced over a two- to three-hour period (2). The leaders of the Retinal Implant Project, while enthusiastic about their progress, do not anticipate the realization of a workable prosthetic within the next five years (2). The goal of retinal prosthetic proposed by the collaborators is to bypass degenerate photoreceptors by providing electrical stimulation directly to the underlying ganglion cells (2,3,4,5). The ganglion cell axons compose the optic nerve, which travels from the eye and terminates in various regions of the brain, where the combined input is processed along multiple routes and ultimately results in the experience of sight (4). Ganglion cell excitation will be accomplished by attaching a two-silicon-microchip system onto the surface of the retina, which will be powered by a specially designed laser mounted on a pair of glasses worn by the patient (4,5).

Descartes and Dualism Essay -- Dualism Essays

Descartes and Dualism "I think therefore I am," the well known quote of Rene Descartes, is the basis of his theory known as dualism. The intermingling of mind and body or res extensa (extended substance) and res cogitans (thinking substance) displays Descartes' ideas of a "genuine human being" (Cottingham 7). Known as the father of modern philosophy, Descartes realized that one could not analyze a problem simply on the common sense level, but that one must "probe to the micro-level" (Cottingham 4). Through his technique of doubting everything which he believed to exist and establishing a new philosophy, Descartes discovered that without a doubt, the only thing he could truly believe to exist was his own mind. He then supposed that a demon was deceiving him by causing him to believe that which he saw. With this idea, he concluded "all external things are merely the delusions of dreams" (Descartes' Meditations as cited in Cottingham 23) which the demon has devised. By being able to convince himself of ideas and by being able to be deceived b...

To Say This Is Enough :: essays research papers

Novels present different views about life. They often consist of stories about events that may be totally imaginary, or fictionally realistic. Writers usually write novels to present their ideas and comments about human behavior. Three literary works that poignantly shows their authors' perceptions about life and human behavior are 'The Lame Shall Enter First';, Joy Luck Club, and To Kill A Mocking Bird. Flannery O Conner shows what really matters in life in 'The Lame Shall Enter First';. The importance of faith and courage in a patriarchal society is imprinted in Joy Luck Club. Lastly, in To Kill A Mockingbird, Harper Lee presents an agathistic assumption about human behavior. Literature is said to be the mirror of human behavior, as a form of art, it can also be used to show the quirks and flaws of society---such is the case in these pieces.   Ã‚  Ã‚  Ã‚  Ã‚  The assumption made by the character in 'The Lame Shall Enter First'; is that it is enough for a person to appear morally right, as if faith in God is not necessary. The belief that there is no God is presented by the protagonist, Sheppard. For Sheppard, intelligence and morality are the most important values in life. It is not important for him to believe in God. He does not believe in the after life, nor does he believe that he has to follow the Bible. For him, the Bible is another book written by a fanatical society that preceded his. Sheppard introduces that premise that God should be replaced by science by trying to impress its wonders to Rufus John. He reasons that since there is neither physical nor scientific evidence that god exists. Rufus should stop believing in God and the bible. Because of Sheppard's lack of faith, he gauges his value according to how many people he has helped.   Ã‚  Ã‚  Ã‚  Ã‚  Flannery O'Conner defies everything that Sheppard stands for by taking everything that Sheppard value at the end of the story. Rufus  Ã‚  Ã‚  Ã‚  Ã‚  John, the focal point of Sheppard's obsession on helping others, shows Sheppard the error of his ways by going back to prison. By refusing to be taken by Sheppard's persuasion of looking at the world in a scientific viewpoint, Rufus shows that faith is more important than being free---if being free means not believing in God. From the story, Flannery O'Conner takes the side of Rufus. 'The lame shall enter first…'; is the cry that Rufus yelled at Sheppard.

Band of Brothers Essay

The book title, â€Å"Band of Brothers,† by Stephen E. Ambrose is a book that shares the risky undertaking and hazardous experience that the United States Army had to go through in World War 2. Bravery is an understatement when describing the men of East Company’s personalities. The book really helps the reader describe the relationships and friendships that were either directly or indirectly developed as a result of going to war. From the extremely brutal training, to the depths of enemy territory, these men developed a brotherhood that only can come about as a result of extreme situations such as preparing and training for war, as well as World War 2 itself. This book not only describes Easy Company but other military veterans or active service members can relate to the situations described in the book. First of all, the book’s title describes things very accurately. Like most military divisions, Easy Company which was a part of the 101st Airborne Division in the Army, had to go through an exhausting basic training course in Camp Toccoa in Georgia. This alone is going to establish bonds and friendships among the young men participating in this training, whether they are looking for a buddy or not. Much of Easy Company already had an unspoken brotherhood before they even came into basic training. Many of these men had grown up in the terrible time of the depression and many of them had something in common. During Easy Company’s time in basic training, they not only had to compete with their selves, but with other militaries. â€Å"A day or so before leaving Toccoa, Colonel Sink read an article in the Reader’s Digest that said a Japanese Army battalion had set a world record for marching endurance by covering 100 miles down the Malayan Peninsula in seventy-two hours. (p. 28)† Colonel Sink wanted to top the Japanese’s achievement so he ordered his men to do better. This was a very miserable journey and test for Easy Company but they accomplished more than the Japanese Army had. War in itself is a competition but this book also examines with detail, the miniature competitions that occurred during World War 2. This march helped bring the soldiers together even closer and it also gave them the confidence and conditioning they needed to go into the brutal battles of World War 2. Most importantly, trust develops between these men because they are confident that they have well trained soldiers going into battle with them and not people that are going to drag their feet. â€Å"They were prepared to die for each other; more important, they were prepared to kill for each other (Pg. 1). The first battle which was the invasion of Normandy proved to be an eye opener that would just only strengthen the bond and brotherhood that Easy Company had. The pure terror of landing in Normandy and facing the Nazi German in a low vision area was at this point, the ultimate test to see if the training they bared in Camp Toccoa was good enough. With bullets flying and loud bangs disrupting their hearing, many of the men could not locate the rest of the group. Winters helped to organize and reunite a few men so they could have a better chance against the Germans by sticking together. Even though men were lost, Lieutenant Winters proved in a small victory that Easy Company was a highly trained group of soldiers that could get the job done in defeating the Nazis. Winters achieved this with a small group of soldiers as well. â€Å"The attack was a unique example of a small, well-led assault force overcoming and routing a much larger defending force in prepared positions (Pg. 84). † Even though this gruesome battle was an eye opener to the horrors of war, Easy Company’s soldiers were described as confident, had a will to survive and a sense of pride.

Macbeth †How Shakespeare presents the characters in Act 3 Scene 1 Essay

How do their words thoughts and actions make the scene such a dramatic and important scene in the play? In the majority of Shakespeare’s compositions, Act 3 usually consists, in terms of context, the most important scenes in the play. Macbeth is no different; Act 3 and in particular Act 3 Scene 1 is the point in the play where events are rapidly building to a dramatic and tragic climax. In the previous scenes the audience witnessed the violent assassination of the much loved King Duncan by Macbeth followed by the (said / mentioned) murderer’s inevitable election as king. In a historical context, the general public at the time of the production’s release would have understood the significance and seriousness of Macbeth’s actions more so than modern day audiences. Regicide was not only seen as an evil act against king and country but also against God. The Divine Right of King’s was widely believed; which stated every monarch is selected by God and has sole right to the throne (usurper). More notably, genuine threats such as the Gunpowder Plot against the ruler at the time, King James I, made the murder of King Duncan not only more believable but something audiences could actually relate to. Act 3 Scene 1 commences with a condemning soliloquy by Banquo. He shares with the audience his strong accusations regarding the manner in which Macbeth has become King Speaking dangerously of deceit and treason, ‘Thou played’st most foully for’t’, Shakespeare cleverly aligns Banquo with the audience and in doing so emphasizes the shocking nature of King Duncan’s murder. In the soliloquy there is also a reference to the witches’ predictions for Banquo’s descendants, ‘myself should be the root and father of many kings. ‘ This line would have been of great interest to King James I as it suggests he is a descendant of Banquo. Some critics argue that Shakespeare wrote Macbeth to flatter the new king. The direct relation between Banquo and King James is hinted a few times during the play. Add this to the fact Shakespeare altered Holinshed’s version of events that were written years earlier then you could be mistaken for agreeing with the critics. Shakespeare made Macbeth solely responsible for Duncan’s murder when actually Banquo was an accomplice to the murder. Proud to be in their new role, Macbeth and Lady Macbeth greet Banquo very majestically, ‘here’s our chief guest. ‘ Shrewdly, they attempt to make Banquo feel important and well appreciated, ‘If he had been forgotten, it had been a big gap in our great feast.’ However this was all a big act, as the audience was about to find out. I imagine in this part of the scene Lady Macbeth’s introduction would have been very grand and regal as if she loved her new role. After all, she had finally achieved what she and her husband had always dreamt of, ‘My dearest partner of greatness.’ Shakespeare makes it clear that Macbeth is now king by altering slightly the way in which Macbeth behaves and addresses others. He exposes a kinder, more inviting aspect to his personality by hosting a feast, ‘Tonight we hold a great feast and I’ll request your presence.’ The verb request is significant because it implies the invitational is optional, however I don’t believe anyone would turn down an offer from the King as there may be serious consequences. Macbeth continues to take great interest in Macbeths proposed journey which causes the audience to suspect that Banquo might be in danger. Arguably for the very first time in the play, we witness the devious and crafty personality of Macbeth. Shakespeare uses a combination of irony and flattery in his writing to hide the fact Macbeth is actually intensively interrogating Banquo, ‘fail not our feast’ and ‘Ride you this afternoon’ are two examples of this. The quote ‘fail not our feast’ is ironic because the audience have been discretely made aware that Macbeth intends to have Banquo murdered whilst he is out riding and will therefore not return for the feast. After dismissing Banquo, Macbeth makes a rather bold and surprising decision to do the same with his wife, ‘Till supper time alone, while then God be with you.’ I believe this to be the point in the play where the tide turns. Up until now, it has been Macbeth who has relied heavily on his wife. He consulted everything with her. However, now that he finally has the crown upon his head, I think he feels that she has nothing left to offer. Personally this is pure ignorance on Macbeth’s part and sense this might be a catalyst for his downfall -Macbeth’s hamartia. A hamartia is basically an ‘error in judgement, a cause of a tragic hero’s (in this case Macbeth) misfortune. Lady Macbeth aids his downfall, as she has pushed him to become so ambitious and arrogant that he feels he will be more successful without her. However, Macbeth has other hamartias which are explored further on. If I was directing this scene, I would strive to get the key point across. Macbeth and Lady Macbeth have just been crowned king and Queen of their beloved nation. The ‘honeymoon’ period has just begun and they both absolutely adore their new roles, ‘Thou hast it now King, Cawdor, Glamis, all.’ Therefore, I would endeavour to make sure this comes across to the audience by ensuring the actors were dressed accordingly; royal robes and jewellery etc. Also, the actors should portray a relieved and joyful persona to illustrate the fact that Macbeth and his wife’s efforts have finally been rewarded. During Macbeth’s soliloquy in Act 3 Scene 1, Shakespeare reveals the character’s true colours. Macbeth explains that despite Banquo being his best friend, he understands that Banquo must be murdered in order for him to remain in power; ‘to be thus is nothing, but to be safely thus.’ This extract would confirm the audiences’ earlier thoughts and feelings about Macbeth’s intentions with Banquo. It also proves that the compassion and sincerity he showed towards Banquo in their last conversation was just an act. Shakespeare compares Macbeth’s feelings about Banquo to an actual event in the past, ‘as it is said Mark Antony’s was by Caesar.’ Macbeth acknowledges Banquo’s integrity but cannot help feeling that perhaps he is the Achilles heel to making him last upon the throne. Just as in Ancient Rome, Mark Antony was said to be in fear of Octavius Caesar. Throughout the soliloquy you get the sense that Macbeth has constant mood swings. His feelings vary rapidly, from fear of Banquo at the beginning; ‘our fears in Banquo stick deep.’ to pure hatred of Banquo at the end, ‘No son of mine succeeding, for Banquo’s issue have I filed my mind.’ His change in character is particularly noticeable when compared to Act 2 Scene 1. During this soliloquy, Macbeth has little conviction when contemplating the murder of Duncan whereas now he speaks confidently with passion and conviction. Which is startling seen as he is about to have his closest companion murdered. As the murderers appear on stage, the audience are immediately made aware that Macbeth has already spoken with them â€Å"Was it not yesterday we spoke together.† This extract implies that Macbeth had been planning to kill Banquo for a while. This is arguably the first time we see a ruthless side of Macbeth. It proves to the audience that this murder is not just a spur of the moment thing. Shakespeare includes a range of techniques when Macbeth is trying to persuade the henchmen to murder Banquo. Firstly, Macbeth tries to justify the murder by using reverse psychology on the two men, â€Å"Know that it is he who held you so under fortune.† Here; Macbeth is obviously testing the murderers’ character and resolve. He needs to know how willing they are, luckily for Macbeth they are prepared to do anything in the needs of king and country, â€Å"I would set my life on any chance.† Secondly, Macbeth questions their courage, to which the murderers’ respond assertively â€Å"We are men.† One thing I cannot comprehend is why Macbeth is even bothering to persuade them. Surely Macbeth has the right to order anyone about never mind two members of the lower class society. After all he is the King. However, I think this represents a key aspect of Macbeth’s personality. I think persuading the murderers’ is his way of persuading him he is doing the right thing. By persuading them, he is at the same time convincing himself that the deed is righteous. This would suggest that Macbeth is not pure evil but instead someone who loves power and is prepared to do anything to remain powerful. Macbeth changes dramatically as a character throughout the play. Initially, Macbeth was tortured with remorse after Duncan’s murder but upon hearing of Banquo’s successful assassination he is elated. His vaulting aspiration was driving him to desperate measures and he was unable to impede it. Macbeth had already risked his life to obtain the throne so he had no choice but to employ Machiavellian customs to preserve it. Macbeth’s vision of Banquo’ ghost at a royal banquet only steers him closer to insanity. The appearance of Banquo’s ghost at the royal banquet horrifies Macbeth. Shakespeare brilliantly uses irony to make Banquo’s emergence very dramatic, ‘Sweet Remembrancer! Upon hearing the witches’ prophecies, Macbeth is unleashed down a spiral of swift deterioration that causes him to become blinded by desire. It is clear that Macbeth’s objective was driven by the prophecies made by the three witches; ‘hail to thee Thane of Cawdor that shalt be king hereafter.’ He was willing to do or pay anything to ensure that they actually occur. At first Macbeth is appalled at the witches’ proposal of killing Duncan, his King and fellow countryman, but eventually he surrenders to both Lady Macbeth and the evil forces. Lady Macbeth and the witches overwhelm his morals setting off a catalogue of events resulting in Macbeth’s downfall and second hamartia. The presence of supernatural forces in Shakespeare’s Macbeth, provides much of the plays dramatic tension and mounting suspense. Several supernatural hallucinations throughout the play profoundly affect Macbeth; culminating with the evil forces overpowering Macbeth and his morals. For example, the prophecies of the three witches and the appearance of Banquo’s ghost. These two points in the play would have been very significant for the audience at the time. Witches were associated with using uncompromising potions, flying, becoming invisible at will and using disguises for the evil spirits in control of them. In Shakespeare’s time, a large proportion of people believed in witches. Hundreds of thousands of women were accused of employing the mentioned familiars to cause misfortunes and disasters. As a result, many were either executed or tortured. Even King James I was personally frightened of witches, passing a law that condemned anyone connected with witchcraft. In hindsight, it is now clear that witches were just innocent people used as scapegoats for mistakes made by others. Macbeth is a prime example of Shakespeare’s use of the tragic pattern. The play begins with the rise and fall of a man of high estate. This is followed by a flaw in character, Duncan’s trust in Macbeth for example, ‘a gentleman on whom I built absolute trust.’ Then murder, exile and alienation of enemies and allies; King Duncan’s Murder, the Princes’ flee, murder of Banquo and dismissal of Lady Macbeth. All leading to the gradual isolation of the tragic hero, tragic recognition of the flaw by the tragic hero; ‘and now a wood comes toward Dunsinane’ and eventually the death of the tragic hero. Macbeth is slain by Macduff. Tragic patterns similar to this one are used in every one of Shakespeare’s renowned tragedies.

Accommodating Differences: Everybody is Entitled to Education

All people are entitled to instruction. The ground as to why I have started by indicating out this basic world is because in an academic establishment there are diverse perspective groups of persons that makeup a schoolroom and who deserve equal chances to get cognition. In a schoolroom puting there may be ‘normal ‘ or healthy pupils who do non necessitate any particular attending and pupils with attending shortage upset should be provided with particular environment to ease their acquisition of cognition. For illustration in a category puting one may hold visually impaired or unsighted pupils, pupils with attending shortage upset ( ADD ) and absolutely normal individuals who can make all the normal school jobs without any excess attempt. It ‘s incumbent upon any instructor to understand the differences that exist in such a category so as to supply all the three classs of pupils with what they came to school for: Learning. Brantlnger ( 1997 ) has pointed out that harmonizing to recent research done to asses whether disabled pupils should be required to take part in all the regular instruction activities, there are several advantages that go along with their engagement in regular categories, including: They are able to increase academic accomplishments, they get better societal accomplishments, they gain more positive ego construct easing to greater self esteem, and get more appropriate societal accomplishments ( Brantlnger, 1997 ) . Common features in all pupils The diverseness in this group of pupil exhibits different features. Nevertheless for a instructor to efficaciously supply an disposed environment for all pupils to larn there is a demand to understand the pupils. Equally much as he/she may place their diverseness, there are common traits in all pupils and in this specific group that will enable the instructor to do intelligent judgement and determinations in relation to the learning methodological analysis. All pupils will ever desire to be treated as mature people. The instructor can easy impact and transform a pupil to make everything if he entreaties to the desire of adulthood which holds a pupil accountable for their actions. A instructor should demand an big degree of work from every pupil at the same clip stress on grownup larning necessitating ‘hand on ‘ experience. The instructor should handle pupils with regard ( Integrate Publishing Inc. , 2007 ) . No pupil comes to category with a desire to neglect ; the instructor should utilize the basic desire to win to its extreme advantage through endeavoring to help them to come on from one success to another. The adage that success breeds success can ne'er be more true and implementable. The instructor ought to transfuse self assurance in a pupil through proviso of support that encourages intense acquisition. It ‘s the character of people to go defeated hence give up if they are invariably neglecting ( Integrate Publishing Inc. , 2007 ) . Ability to measure is a common feature among all pupils ; pupils are speedy to sentiments preparation. Students will measure everything within their disposal including the teacher. Students will rapidly observe deficiency of enthusiasm, competency or earnestness. It ‘s the instructor ‘s function to put the gait for ardor in his work and pupils are most likely to follow suit. Since pupils will ever measure the instructor should non supply them with an chance of diverse rating ( Integrate Publishing Inc. , 2007 ) . All pupils are bound to do errors as any normal human being for ‘man is to mistake ‘ . When an teacher understands this it becomes easier to cover with all pupils in their diverseness. Those who have disablements should be encouraged to understand that they are non the lone 1s who make mistakes as an mistake is non an terminal to the acquisition procedure. A error should be capitalized on in all pupils to do interpret it into a positive acquisition experience. A ridicule is really traumatizing hence makes a pupil to be stigmatized by others. A instructor should non supply an environment for such to boom. All pupils should be judged by the same criterion ( Integrate Publishing Inc. , 2007 ) . Some of the challenges that a instructor may confront in the enterprise to supply the diverse population with instruction may include: Communication challenge: In this group puting where a instructor has a people with different abilities and restrictions it becomes difficult to utilize a common linguistic communication that is apprehensible by all the pupils. In this category the normal and ADD pupil will at easiness construe what the instructor says in category since the non verbal cues plays a great function in easing the effectual communicating. The instructor will hold to do excess attempts in doing the particular pupil to be at par with the other pupils. Monitoring and Evaluation The rating of pupils in such a assorted up puting becomes a challenge. The instructor may be forced to harmonize particular attending to ADD pupils and the pupils with eyes damage. This state of affairs may demand from the instructor to fix a different test from the remainder of the pupils or to put them aside. This farther becomes a challenge for the particular group may hold different abilities where those who are better placed may take the advantage of the state of affairs to overreach the physically fit ; more clip to reply exam inquiries. Time direction In a category puting where people have different abilities the instructor may hold to develop particular learning accomplishments that may demand some more clip to go through the message place. The composing velocity of the pupils differ therefore the instructor has to suit the full pupil to guarantee that no pupil is left Begin. At the same clip the instructor has to cover the course of study in the set clip. This may demand that the instructor creates excess clip to make this ( Ormrod, 2008 ) . The instructor may besides ne'er be certain whether a pupil is partly impaired or he is feigning so as to bask the particular privileges that are enjoyed by those who have this particular demand. Particular larning chances needed An academic establishment may hold to use some more particular acquisition chances for the blind and the cripple pupils. For the unsighted pupils E-learning Opportunities and Barriers for the Blind ( ELBA ) can play this important function really efficaciously. The blind and visually impaired pupils can analyze together with the remainder of the pupils merely that they are required to take the particular devices. The instructors and the pupils explore the multimedia available in easing acquisition. This may include the usage of tablet-PCs or Pas, computing machines, wireless LAN webs where informations in transferred by usage of wireless moving ridges ( Miesenberger, 2004 ) . A pupil with partial ocular damage may utilize close circuit Television magnifier, big print books, and big print typewriters. The pupil may besides utilize sound taped talks and books, a pupil may besides utilize raised diagram or drawings illustrators, charts, forms, physical variety meats, three dimensional theoretical accounts, and alleviation maps among many other tools that are big plenty for pupils with ocular damage. In rating the instructor may use big prints, Braille or unwritten tests to the pupils. The adjustment of pupils with ocular damage needs a anterior readying for their categories. The instructor should guarantee progress handiness of the course of study or the reading list so that the necessary agreements will be made such as brailing or tape. The instructor should form the category in such a manner that the forepart seats are reserved for the pupils with particular demands ( Finn, 1991 ) . In instance a pupil is utilizing a usher Canis familiaris, it should be really disciplined and provided with small infinite. The teacher should ever do attempts to confront the category while learning. The teacher should guarantee that whatever is displayed on the wall or blackboard is conveyed verbally and supply a transcript of the stuff to the note-takers. The teacher should allow the pupils to tape record the category or talk Sessionss or render transcripts of notes where indispensable. The instructor should supply big print transcripts of schoolroom stuffs. When the instructors issues assignments he should be flexible with deadlines for this group of pupils ( Sacks & A ; Wolff, 2006 ) . Students with attending shortage upset ( ADD ) need to be sited near the instructor and pupil who shall move as function theoretical accounts to the pupil. The instructors should learn them from close propinquity utilizing soft voiced tone. The instructor should extinguish broadcasted sounds that proceed from equipments such as computing machines. To actuate the pupils the instructor should praise appropriate behaviour. The instructor should reexamine prior accomplishments every bit good as larning for doing connexions ( Ormrod, 2008 ) . The instructor should place all the necessary stuffs for the instruction in clip ; he besides has a duty of sketching cardinal words or constructs before get downing the lesions. The instructor should guarantee that at the stopping point of every lesson he closes the lesion with a restatement of the aims of the lesion. The instructor should interrupt instructions to assorted consecutive stairss for pupil to easy hold on. He should supply extended und ertakings which he will carefully supervise. Promote the pupils to us taped drawn-out reading and let the pupils to do usage of reckoners. Should fix the pupils for passage by denoting several times that a certain lesion is coming to a closing at the same clip preview the approaching categories promoting pupils to get down fixing for the categories. The instructor should supply information in progress in instance there are any alterations in the modus operandis. It is of import to unite the vocal cues with ocular cues to heighten communicating. The highlighting of cardinal words in the work sheet facilitates in capturing the attending of the pupil ( McGraw, 2010 ) .

Big Five trait theory Essay

A trait, this is a characteristic way in which an individual perceives, feels, believes or acts. We use trait to describe someone, whether he or she is an introvert, a petty nervous person, strongly attached to the family and whether they are very intelligent. Most psychologists, especially personologists are interested in finding what kind of traits that are broad and perhaps genetically based, as opposed to those that are peculiar and changes very easily. On the basis of psychoanalysis of personality theory, the big five personality traits are based on five broad dimensions of personality, and this has been discovered through empirical research, and they are categorized as; openness, conscientiousness, extraversion, agreeableness, and neuroticism (OCEAN). These are the descriptive model of a person’s personality (Barrick, & Mount, 1991). A number of theories do exist which attempts to describe the key traits of human being and one of the most common and earliest introduced is the theory that is concerned with the inborn, genetically determined traits known as temperaments; introduced by Sigmund Freud by the name of Carl Jung. However, this theory was further developed by Myers and Briggs C (Jung’s theory students) and developed a personality test based an Jung’s temperament which is now known as the Myers-Briggs Type Inventory (MBTI), which has actually become one of the most famous personality test of all time (Bagby, Marshall, & Georgiades, 2005). Quite often traits are seen as opposites, and the first set of this is contrast between introversion and extraversion, the first refers to the tendency of one preferring the world inside oneself, like shyness, distaste for social functions, and love of privacy while the latter extraversion is the tendency to look to the outside world and in specific, for one’s pleasures. These are individuals who are normally outgoing and enjoy social activities, and they are uncomfortable when they are alone. Many extraverts’ people, this makes introverts most times feel a bit put upon. In fact in our current society is very pro-extravert, to the point of seeing introversion as abnormal and funnily seeing shy people to be in need of therapy! But some cultures see extraverts as the oddballs (Barrick, & Mount, 1991). But whether one is introvert or extravert, one is either born with or not and remain that way for the rest of his/her life. It is therefore up to the task of an introvert to behave more like an extravert or as an extravert learn to behave more like an introvert, although it is not easy to switch between the two. Either, being an introvert or extravert is determined by a single gene, and this is something that is pretty unusual for more physical differences. They are the major issues in personality, development, and mental health, although there is currently no evidence for this (McCrae, & Costa, 1990). Furthermore, there is a contrast between sensing and intuiting people; because in sensing, it means getting all their information about life from their senses they therefore tend to be realistic, down-to-earth people, but they often tend to see everything in overly simplistic concrete, black or in white terms. While intuiting people tend to get their information from intuition, they therefore tend to be a little bit out of touch with the more solid aspects of reality; that is to say they are a little flakey, however, they might see â€Å"the big picture† behind the details better. Most intuition people are often artistic and sometimes philosophical. And because majority of people are sensing, they normally make intuiters feel rather lonely and unappreciated, and considering that our society tends to be distrustful of dreamers, artists, and intellectuals, even though other societies may be more appreciating (De Fruyt, McCrae, Szirmak, & Nagy, 2004). Secondly, there is a contrast between thinkers and feelers, for thinking people most times make their decisions on the basis of thinking, that is to say reasoning, logic and step-by-step problem solving and it works very well for physical problems, although it leaves some desires when dealing with situations that are complex like people. And for feeling people, they make their decisions based on their feelings, and this is a kind of intuition that works very well when dealing with people (McCrae, & Costa, 1990). Logistically, half of people are thinkers while the other half, are feelers; however, this proportion differ when looking at gender, because majority of males are thinkers while most women are feelers and this matches with even the old stereotypes and the recent research however, there is no any good reason to value thinking over feeling since each has its strengths and weaknesses. The controversy between judging and perceiving; judging people in most times according to Freud’s anal retentive types are neat, orderly, hardworking, always on time, and schedules things very carefully, and an example is a college professor, but perceiving people are more spontaneous for they prefer to do things as the spirit dictates them, they are perhaps more fun than judging but they tend not to get things done an example is college students (De Fruyt, McCrae, Szirmak, & Nagy, 2004). However in all the above discussions, it is also important at this point to look at neuroticism, where people tend to be very nervous, emotional sort of people. Although it does not necessary mean one is neurotic, it actually means that one is more likely to develop, problems that are associated with neuroticism such as phobias, obsessions, and compulsions, in fact these days low neuroticism is often known as emotional stability. And in relation to neuroticism is Psychoticism, and as the name itself suggests these are people with tendencies to psychosis, that is to say that they are more likely to have problems dealing with reality. Most often psychotic people have hallucinations and delusions like odd beliefs like these of being watered, perhaps by the CIA, or even by creatures on earth and other planets. Secondly, after extraversion-introversion, is emotional stability, and these are people who are not nervous and they are not emotional in short it is an opposite of the neuroticism. They don’t experience negative feelings like anxiety, anger or depression, although they are more likely to experience, one or tow of the emotions. These people are emotionally uncreative that is to say, they don’t respond emotionally to events that affect them and their reactions to most events are quite very normal. They are not more likely to interpret ordinary situations as threatening and also minor frustrations as hopelessly difficult. In addition, negative emotional reactions tend to persist for usually short periods of time, this means, they are often in a good mood. These problems in emotional regulations for these people diminish because of their ability to think clearly, decision making, and coping effectively with stress. In general these people tend to be calm, emotionally stable, and they are free from persistent of negative feelings (Barrick, & Mount, 1991). However, all the above five factors, and the latter two so far discussed show an influence from both hereditary and environment. During childhood and adolescent stages, a person’s ratings on these factor traits may change, with average levels of agreeableness and conscientiousness which typically increases while Extraversion neuroticism and openness decreases. But for most people after attaining 30 years stability rather than change becomes the general rule, there is remarkable stability during adulthood. But this does not mean that personality cannot change, given the altering circumstances in life or any efforts to do so, it actually means after attaining 30 all people generally do not change their personality very much. As regards to men and women they show remarkable differences in the above across cultures, women show good response to agreeableness and neuroticism domains, all the same, there is inmate gender differences in personality (McGhee, Ehrler, & Buckhalt, 2007). Conclusion This leaves the area of investigation to make a model of personality, because the big five personality traits are only empirical observations and not a theory; it therefore means that the observations of personality research still remains to be explained. And last but not least, is the downwards extension of the big five theory or the five factor model into childhood, because this will provide children’s social and emotional adjustments and also in academic achievement as they grow. This is because there are implications that, the structure of personality traits might be more differentiated in childhood than in adulthood (McGhee, Ehrler, & Buckhalt, 2007). References