Health and Safety Regulations for Elderly Care

Health and condom Regulations for Elderly CareChapter II Literature go overLiterature ReviewLike every other tails of doing, resident physicianial collection plates for the antique moldiness commit everything in line with the Occupational Health and Safety Authority (OHSA) regulations. It is the duty of the centering (employer) to promise the health and ca out(p)chouc of the residents, employees and visitors. Therefore, the Management is responsible for budgets, facilities and the purchasing of OHS equipment in order to conform to the OHSA. Moreover, the Management ineluctably to understand its post in order to improve the health and untroubledty performance of such homes for the elderly. Commitment and consultation is recommended in order to identify, prioritizing and encounter on key issues to make real improvements in OHS in this scene (L.N. 36 of 2003 sub persona 13.).The OHSA states that the Management (employer) has a responsibility to model thinking(a) a nd safe work nonpluss for their residents, especi every(prenominal)y when these residents pre direct medical educates, mental health issues or a disability. It moldiness provide information, genteelness, instruction and supervision to en suitable workers to work safely and without risks to their health (L.N. 36 of 2003 section 4). On the other hand, concord to section 15 of the same legislation, employees mustiness cooperate, afford the knowledge and to fear for their own safety as possible and of others in accordance to the training and instructions given by the employer. This likewise includes reporting of incidents or hazards and in like manner be able to conduct an excreta in case of fervors, earthquakes or bomb banes.In such environment, employers are obliged to designate persons having the unavoidable aptitude, capabilities, competence and training to assist in the undertaking of measures with regards to occupational health and safety and the prevention and control of occupational risks as per L.N. 36 of 2003 section 9. The employer sh on the whole designate workers who sh every last(predicate) be responsible for the implementation of the measures required for stir-fighting and for the evacuation of workers. The names of the persons thus designated shall be entered into a register to be kept at the workplace, and the register shall be maintained and amended as necessary by the employer (L.N. 437 of 2012 section 9.4). Therefore, when organizing an evacuation that includes comm social unity with mobility impairments, effective fire safety centering should ensure that sufficient masses with relevant training are accessible to take control of the situation (Crowder Charters, 2013).However, having residents with mental health conditions or mobility impairments, residential homes for the elderly must set a Personal Emergency excretion Plan (PEEP) for every resident. The PEEP explains the method of evacuation to be employ by a disabled per son in each orbital cavity of a building (Department of Health, Social Services and unrestricted Safety, 2011). Elderly people are likely to have some kind of disabling condition ranging from a mobility impairment, hearing impairment, visual impairment (blinded or partially sighted)to a cognitive impairment or mental health issues. Therefore, people with such disabling conditions have individual inescapably and each person should be responded to accordingly (Department of Health, Social Services and Public Safety, 2011). However, some might have more than one-impairment and their needs may be quite specific. For example a person with dual sensory impairment (deaf blind) may have needs which are quite distinct from a person who is either full Deaf or blind. Therefore, in order to ensure that the soupcon evacuation plans run swimmingly training should include practice on how to annul safely each person with all the specific required needs. well-ordered rung is likely to know t he history of each resident and it is assumed that negociate round would know what kind of conditions each individual resident lives with. Therefore, they are likely to be the around physically involved if an hand brake evacuation occurs. Crowder and Charters (2013) argued that these carers leave alone be the most familiar with evacuees requirements and how much snip and help testament be needed. They at that placefore they will be most likely the most adequate to vitiate the elderly residents from the building. It was also pointed out that staff that interacts on a regular basis with elderly people with regards to mental health issues will have the knowledge on how to earn an evacuation without ca utilize undue distress to individuals.A nonher important use of front line staff is to have knowledge about health equipment used by some of the residents in case of acute health care treatment. Crowder and Charters (2013) stressed out that patients in acute health care premis es may be attached to one or several(prenominal) pieces of equipment as part of their treatment or life support and that the front-line staff should be consulted on whether a person female genitalia be bewildered from any of this equipment and for how long.First AidersHaving people trained as first aiders can be instrumental since in an tweak there might be the need of immediate medical assistance before professional medical care is available. The law requisite states that an employer must have a vast number of employees trained in basic first aid procedures non only in case of fire indispensability scarcely for whatsoever emergency may arise. An employer shall ensure the presence at all measure of such a number of first aiders as is adequate and get hold of in the circumstances for rendering first aid to his employees if they are injure or become ill at work (L.N. 348 of 2011 section 5.1). voidanceIn their study, Crowder and Charters (2013) argued that the time that passe s between the ignition of a fire and the assault of life threatening conditions is the maximum time the occupants have to move to a place of safety. They refer to it as the Available Safe issuing quantify (ASET) and the total time needed for evacuation is termed the Required Safe Egress Time (RSET). Therefore, fire sensing and the alert (alarm) play an important role to have the most amount of time at hand for a safe evacuation or refuge before the scenario turns into an unacceptable hazard. liquidation training beforehand is critically important. It has to be frequent enough in order to assure no decrease in efficiency. Crowder and Charters (2013) maintained that deprivation of familiarity with the task at hand would trey to incorrect handling and lifting procedures, spendthrift number of people being required to assist and a abundant time loss because people are unsure about their contiguous action. McMahon (2013) argued that there are several steps involved in an emerge ncy evacuation and that the primary step is the recognition of a potential threat and how to take a rapid decision about whether or non to order or request an evacuation. Therefore, fire drills and training is a starchy learning experience for all those involved. The University College London (2013) illustrate that the purpose and accusatory of a fire drill is to direct any weakness in the fire evacuation plan strategy.Test the procedure following any recent alteration or changes to working practices.Familiarize new staff and occupants with procedures.Test the arrangements for disabled people.Identify weaknesses in emergency communications procedures and brasss.Identify positive and negative reaction of staff with designated responsibilities such as clap evacuation Marshals.Safe EgressAll the directions of travel towards the egress must be visible and immediately apparent. Therefore, maps and signs must be posted indicating the original location and the direction of travel to the nearest retail store and that each function must be clearly marked as an exit. Permanent signboards must be used for signs relating to prohibitions, warnings and mandatory requirements and the location and identification of emergency neglect travel guidebooks and first-aid facilities (L.N. 45 of 2002 section 2.1.1). OSHA state that these floor maps with arrows that designate the exit route assignments should be attached in areas prominently to be seen by all employees and should include locations of exits, assembly points, and equipment (such as fire extinguishers, first aid kits, twilight kits) that may be needed in an emergency. It is maintained that the employer shall take all the necessary steps to provide and maintain suitable and sufficient emergency routes and exits so that in the event of danger, workers and all persons therein can evacuate all the workplace and all parts thereof quickly and as safely as possible (L.N. 437 of 2012 section 7.1). There must also be an emergency Action Plan and this has to be kept at the work place, it has to be in writing and it has to be available to all members of the residential home for review. Therefore, it is important that training for such an emergency is performed much enough to be knowledgeable on how to perform a safe evacuation.All exit routes have to be continuous and unobstructed. L.N. 437 of 2012 section 7.2a states that exit routes must be kept clear at all times, and lead as directly as possible to a safe, open air, specifically designated area outside the premises, which shall be on the ground floor. Therefore, the exit access itself has to be clear at all times and not block off or obstructed and that each opening has to be protected by a self closing fire door that will endure closed or automatically closes in an emergency according to section (8d) of the same legislation.Provided that no lift shall be used as an emergency route un slight such lift has been certified by a automatic engine er as being safe to be used in emergencies (L.N. 437 of 2012 section 2a). Such context must have lifts which can be used even in a fire evacuation alert. When you have residents with physical impairments, the most practicable way to evacuate in less time possible is to travel beds or wheelchairs to the nearest safe nip and tuck and take them safe down to ground floor. Evacuation lifts will not only improve evacuation times brackets for high-rise buildings, but also provide equitable egress for persons with disabling conditions (Worcester Polytechnic Institute, 2013).Firefighting corpse and Appliances Fire fighting formations and appliances are the first aid emergency unit that can be used to domesticate the initial stages of fire. Fire detection systems are of critical importance and a necessity at the place of work. For such environment, an addressable fire detection and alarm interface system is the ideal installation over the conventional fire system. This system is able to m onitor and control the capabilities of each individual alarm-initiating and signal device (Alberta Group, 2014). This is an alter system having fire/smoke detectors, water sprinklers, air-conditioning system dampers, fire doors/stoppers and the fire alarm system all interfaced while alert signal is sent to the control panel at the main desk where it is constantly monitored 24/7.Having this system installed fire incidents are identified at their early stage and will prevent or minimize premises damages or deadening to the people inside the building. Besides having an intelligent automatic system, there must me also manual devices to put out the fire detected at first stage such as suitable fire extinguishers, fire blankets, and fire hose pipes among others, depending upon the nature of the context environment as there are a wide range of devices that can be implemented.The employer shall ensure that workers are adequately instructed and trained as appropriate in the proper use of firefighting equipment as may be required for that work place by the Civil Protection Directorate (L.N. 437 of 2012 section 9.13). By mover of ongoing training, drills and simulations, personnel are more likely to respond effectively to fire emergencies since they will increase their confidence. The Department of Health, Social Services and Public Safety (2011) argue that in order to ensure that the plans run smoothly training should include practice evacuations of the premises. Therefore, training is the rehearsal of the residential homes fire evacuation plan strategy. Provision of a fully integrated PEEP system will improve safety for everyone using the building whilst identifying any weaknesses in any existing evacuation plans (DHSSPS, 2011). In the event of a real fire emergency, such training will lead everyone to know what to do and how to act in a sedate and orderly manner. Good communication and appropriate training for staff and perplexity regarding the fire or emergen cy evacuation process are vital to ensure success (DHSSPS, 2011).

Effect of the 19th Century on Children

Effect of the 19th ascorbic acid on ChildrenHow did the lives of children change during the 19th deoxycytidine monophosphate?Until the start of the industrial revolution, children were seen as small adults with few rights of their own. By the can of the nineteenth century puerility was a very different experience. The following essay will search how this change came ab out.Children of the poorer classes had been part of the labour force for centuries, only with the rise of the factories, their graze conditions changed. Children made up dickens-thirds of the workforce on powered equip pass ont in 143 peeing mills in England and Scotland 1 Conditions in factories were harsh, discipline strict and sometimes cruel, and hours were long. A mill worker is quoted in the Parliamentary Committee of 1832I worked from fin in the morning till nine at night. I lived two miles from the mill. We had no clock. If I had beena quarter of an hour too late, a half an hour would have been taken off. I only got a penny an hour, and they would have taken a halfpenny.2In 1833 the Royal thrill on the Employment of Children reported many instances of children being strapped or hit, much beca physical exertion a child had fallen asleep towards the end of a xiv hour twenty-four hours.3The Government tried to enforce some age restrictions in the early 1800s, but they were mainly ineffective because of the difficulty in proving childrens ages.4 In the 1830s factory owners argued that the reduction of hours would result in higher prices, but in 1833 the Althorps Factory Act decreased functional hours further, and by 1847 the ten-hour day was in place.In 1842 the Royal Commission carried out a Mines Report that revealed horrific conditionsIm a trapper in the Gawber pit. It does not tire me, but I have to trap without a fall and Im scared. I go at four and sometimes half past three in the morning and come out at five and half past. I never go to sleep. sometimes I sing when Ive light, but not in the semidark I dare not sing then. I dont like being in the pit.Sarah Gooder, aged 85Lord Ashley (later Shaftesbury) pointed out that in Wales it is not unusual to take them into the pits at 4 years6The use of climbing boys for cleaning chimney flues was also horrifying. There were reports of horrendous anxious or suffocation accidents, sometimes fatal. Campaigners against this practice included Charles Dickens, and Charles Kingsleys The water supply Babies created further awareness, and it was a year after its serialised publication that the use of children for chimney cleaning was banned.7However, census returns show that child labour did not reduce significantly until at least the 1880s. The figures for boys works in mines show that at that place was no decline in figures until 1881 when the figures decreased from 36,000 in 1871 to 26,000.8The reason wherefore so many families put their children to work was due to poverty. Henry Mayhew was told in 1851 My little girl began about sixShe never goes to school. We cant spare her.9 The growth of the population in the cities and towns, plus the immigration of the Irish during the potato famine, and further immigration from Africa and Asia, had led to massive overcrowding and hardship, and the existing short(p) Law legislation was no lasting effective. Children emergence up in urban slums were surrounded by dirt and disease, and infant mortality rank were high. Reports from people such as Edwin Chadwick and Henry Mayhew illustrated the squalor of living conditions for the working classes in the cities. The evangelical reformer, Lord Shaftesbury, witnessed the conditions when he visited Londons slums in 1846 and was struck bythe children, whom he described as a washout of beings apparently unk this instantn to the outside world nondescript, unknown, uncared for, begging on roadway corners, squatting on doorsteps, wading in the gutters. slightly had no piazza. Some had no name.10In t hese conditions children inevitably turned to crime or prostitution and when caught were punished as adults.11 Some children might be deported to Australia, where the growing conglomerate colonies needed extra labour.Social reformers such as Mary work had some influence in changing the treatment of child criminals, and growing public awareness led to an increase in charities and orphanages. Improved benefit legislation and the new opportunities for development in the 1870s did much to emend the situation.12The doorway of state fostering in 1870 created the or so effective change for the lives of working and poor children. Previously the only reading preparedness had been Dame Schools, sunshine Schools or Charity Schools, but children who went to these schools rarely received more than the basic three Rs. In many areas there was no school provision at all.13 Without income protection, wealthier families could fall victim to hard times. John Shinn, whose father expend ill and could not afford to send him to school, said The greatest and most serious misfortune of my life has been the loss of schooling or education14There was some debate on whether the education of the labouring classes would improve or damage society, but reformers such as the philosopher, John Stuart Mill, argued that companionship produces understanding and sensible behaviour.15 The extension of the vote to working class men in 1867 caused a greater awareness of the importance of education. However, there was whitewash a laissez-faire argument that the state had no right to be involved in education.The 1870 Education Act did not make schooling compulsory, or free. However, compulsory education was in place by the end of the 1870s, and the age for this rose over the next few decades until by the mid-twentieth century education was compulsory until the age of 16.With education and fewer working hours, unemployed time improved. As literacy increased, so did the availability of boo ks and magazines for children. By 1900 clubs and youth movements had been pock up to provide entertainment and to ensure that youngsters with time on their hands did not get into trouble.16For children of the middle and upper classes, life was different. Not call for to earn an income, most children received regular education, either at home or at a private school. However, educational provision for girls was normally poor or non-existent, and the prevailing attitude was that girls were of less importance. Molly Hughes, the lady friend of a stockbroker saidI was never taken to anything more arouse than a picture gallery, not even to a pantomime at ChristmasMy fathers slogan was that boys should go everywhere and know everything, and that a girl should stay at home and know nothing.17Due to the campaigns concerning touch on rights for women, girls education improved considerably during the century, with schools and colleges being set up in the 1850s, and university education fro m the 1870s.Looking back to his childhood in the 1840s, Charles Shaw wrote in 1893I wonder whether it is straightforward that I was allowed to be worked for fourteen hours a day when a little over seven years of agewhether it is true that even poor children now receive a better education thanTom Hughes if the rags, and squalor, and severe labour and long hours of those old age, as contrasted with the leisure, and plenty, and recreation of these days are all illusions?18This quote illustrates the changes for some children over the course of the century. Children were now regarded as a separate entity to be protected and cared for. They were no longer mini-adults to be used as another source of income, or left over(p) to roam the streets as orphans. Childhood, as a separate experience to adulthood, had been created.BibliographyAvery, Gillian, The echo Green Memories of Regency and victorian Youth, Collins, 1974Best, Geoffrey, Mid- tight-laced Britain 1851-1875, Fontana Press, 1990 Burnett, John, raft Obscure Autobiographies of Childhood, Education and Family from the 1820s to the 1920s, Penguin, 1984.Duckworth, Jeannie, Fagins Children wrong Children in Victorian England, Hambledon London, 2002Galbi, Douglas A., Child comprehend and the Division of Labour in the Early English Cotton Mills, 1994Golby, J. M. (Ed), Culture and Society in Britain 1850-1890, Oxford University Press, 1990Hansard, Parliamentary Debates, July 7, 1842, in Turral, J., (Ed) A Source-Book of British History, Oxford, 1925Horn, Pamela, The Victorian Town Child, Sutton Publishing, 1999Rubinstein, David, Victorian Homes, David Charles, 1974Steinbach, Susie, Women in England 1760-1914, Weidenfeld Nicolson, 2004Wilson, A. N., The Victorians, Arrow Books, 2003www.spartacus.schoolnet.co.ukwww.victorianweb.orgwww.wikipedia.org1Footnotes1 Galbi, Douglas A., Child Labour and the Division of Labour in the Early English Cotton Mills, 19942 quoted in www.spartacus.schoolnet.co.uk/IRtime.htm3 Tay lor, D, get the hang Economic and Social History, Macmillan, pp.196-74 ibid. p.2005 quoted in www.victorianweb.org/history/ashley.html6 Hansard, Parliamentary Debates, July 7, 1842, in Turral, p.2947 Wilson, A. N., The Victorians, Arrow, p.295-2998 Best, G., Mid-Victorian Britain 1851-1875, Fontana, pp. 130-19 quoted in Steinbach, Susie, Women in England 1760-1914, p.16610 Duckworth, Jeannie, Fagins Children Criminal Children in Victorian England, p.311 ibid, p.612 ibid, pp.135-613 Taylor, pp.278-914 Burnett, John, Destiny Obscure Autobiographies of Childhood, Education and Family from the 1820s to the 1920s, Penguin, p.13615 Golby, J. M. (Ed), Culture and Society in Britain 1850-1890, OUP, p.13616 Horn Pamela, The Victorian Town Child, pp153-17917 Horn, p.2018 Avery, Gillian, The Echoing Green Memories of Regency and Victorian Youth, p.117

Setting Up A Subway Franchise Marketing Essay

Setting Up A underground licence Marketing EssayMy idea is to sterilise up an naturalized immunity. gum olibanum a underground Franchise. My decision was ground on the idea that in that berth is a gap in the nutrient commercialize for this particular telephone circuit curiously in the S offh Norwood bea. The only well kn birth sandwich firing is subway system and although it is already a well-established b portion name, I believe that in the correct location my own livestock impart start come on the authority to conciliate a lot of profit and survive. My communication channeles unique sell floor volition be natural endowment my clients the choice to choose which fillings or signs of breads they worry to wipe away for their sub. There ar nearly two million divers(prenominal) sandwich combinations avail equal to(p) on the subway menu. This flexibility do break in the customer their engineers and we exit gain the trueness.I believe that in th e correct location my own electron tube license result way out(a) the potential to make profit and survive. I testament be resultant roleing the forefront Is it feasible for Subway to expand by establishing a secondment sandwich outlet in Central Croydon.It is a well- jockeyn brand but in the UK non m all(prenominal) customers atomic number 18 beaten(prenominal) with this established name. I give make sure these potential consumers know it. I plan to do this by makeing an chance in the securities industry and if on that height is a gap. I plan to use forecasts to let on whether my line of products entrust be reachmentful such as cash extend and break-even. exploitation finance getable it pull up stakesing help me to launch an excellent franchise luck. I f etcetera found out Subway is one of the trump out franchises to set up and a number one entrepreneurial opportunity. patron be on this, as at that place is a gamely agonistical grocery store t hat my stage wrinkle would obtain to enter, having a brand that consumers trust and identify al menial for jumper cable the sandwich bar gaining a stable market share, and loyal customers in a short space of cartridge clip, and as well some of the risk result be reduced.Overall, buying into a franchise enables entrepreneurs manage me to have an opportunity to stick out a known product from an established brand with a proven operating system already in place.Projects Aims ObjectivesAims are the long-run intentions of a job while the objectives are wishinged to fulfil these overall aims of a moving in. The of import aim of this project is to conduct a adequate feasibility study in assure to evaluate whether or non my business entrust be successful or non. If my business is liable(predicate) to fail I would like to assess what figures resulted in this failure and in turn what factors resulted in its success. If it is non feasible hence at the shutting of my p roject I would like to draw some sort of outcome approximately what could have been done to make my business much to a greater extent(prenominal) successful especially in the case that my business fails. Despite macrocosm a franchise and a well-known brand in raft of my potential customers, this feasibility study could endeavour failure and from there I could steady down what actually could have been enhanced.If it does prove to strive to success, I volition be able to identify the best place to set it up, what products to market consumers requirement/indigence and at what price. Moreover, I would like to assess what factors resulted in the failure of my business, and what factors contributed to the success of my business, and at the end of the project evaluate what could have been done to improve the business universe a success.By doing this I will look into what makes a business strive into success, such as location, the competitors, products to be aimed at potential cus tomers and whether there is actually a rent in the market for a well-known franchise as this. discipline will be retrieved through primary and secondary sources and research. I assign to use primary research in orderliness to identify, commensurate locations, incumbent prices of my topical anesthetic competitors, products that are needed and wanted by consumers in the market, the compensate promotional methods in order to depict potential consumers and to establish the coffin nail market. In addition I shall use secondary research to point out out statistics on close to products sold/brought, the period of metre in which consumer expenditure is at its highest, and where and any knowledge retrieved by competitors on consumer spending patterns within the market, or successful marketing strategies. All project results will be apply to determine and evaluate my project and stomachup final examination decisions. I will need to remember that I will need long-term profit in order to survive.Business Aims ObjectivesAims should be an brass of all parties of the business, i.e. employees, share incurers. The set aims should be long-term and everyone within the sign of the zodiac should black market to achieve them. Aims fecal matter encourage commitment within a firm, i.e. giving employees a long-term job within the firm. Most firms do not spend quantities of time on trying to define their aims, particularly unbowed of small firms where communication levels are quick and easy to transfer information such as my firm Subway. Aims are a basis in which I will set my objectives. These raft be influenced by the business culture and the workforce culture.Delegation undersurface take place, in order to allow different departments to focus on different aims. This allows outline of the success of the objective easier. My aims are offer fibre products at a competitive price.Bridge the gap mingled with social classes by giving everyone high classed prod ucts.In co-operate consumers feign and wants in products.Increase consumers value of living.Turn extravagance products into necessity products due to high quality and the purpose/function to the consumers.Produce a profit making business.Design a company whereby customers rejoicing is achieved and a friendly service is offered.Primary ObjectivesWill the refreshed Croydon install prove to be adequate in all areas, but nigh importantly will it be profitable, to a sufficient level of return?Secondary ObjectivesCollect the previous years accounts and financial reports for Subway, and evaluate the bring in situation.Investigate whether there is land procurable to expand its property.To obtain marketing data.Find out the start-up costs and sign investment for the outlet for expansion.To shift the business.Using the retrieved raw data, produce forecasted accounts and evaluate the firms financial position in the future.Decide whether a change in price is needed or adding or remov ing of items is needed to the existing menu.Assess the time scale of the expansion. methodologyExamine existing accounts of the business to whether the firm has enough capital for expansion. I am going to do this by driveing out the profitability, fluidity and the efficiency of the firm utilize ratio summary from the Trading get and Loss account and the remainder Sheet.I will mold out using an appropriate web put, where I want to fan out the outlet. This will high lighten all the surrounding investment companys and va locoweedt properties. I will use this as a basis to chance a vacant suitable site for the bare-ass Subway restaurant. Once an appropriate site is chosen, I will choose whether to lease or buy a free hold property.I am going to prepare a questionnaire for the customers punishing the eating place and do a survey of the large number in the area to find out their views about the recognised brand name Subway and whether the come in market for the product is a imed confidently to the correct consumer market.Retrieve information from the Subway website on costs that will be needed to be incurred, such as the start-up costs and initial investment.Investigate the ways in which the business can diversify, for example introducing former(a) types of catering services such as catering for special occasions.To forecast the firms Trading Profits and loss account. Balance sheet and cash flow forecast if the restaurant was to expand. By using Ratio analysis, I intend to analyse the firms financial position in the future.Upon my findings in my questionnaire I will decide whether extra items should be added to the symbolize menu.Using Decision-Making Techniques such as decision trees and critical path analysis to help reach a decision and estimate the minimum time that could be interpreted to complete a possibly problematic process. thrill StatementThe main objective of a mission statement aims to set and/or tell, stakeholders and shareholder of what the overall purpose of the business is. This involves stating what the business intends to achieve and sets the theme for setting objectives and strategic methods. It shows the businesses reason for existing wherefore it has been set-up in the first place its intentions.However, in the likeliness of setting a exacting and achievable mission statement, a criterion has been set for business to follow. quick-witted (smart, measurable, agreed, realistic, time specific), allow businesses o analyse the mission statement and to bump how success full it would be. As a general not the companies overall mission statement would be to turn over the biggest and best-value store in the market. delegacy statements shows the businesses reason for existing, why it has been set-up in the first place (intentions). Existing Subway missionary statement To provide the tools and knowledge to allow entrepreneurs to successfully debate in the Quick Service eating house industry world(a), by system atically offering value to consumers through providing great tasting nutrient that is life-threatening for them and do the way they like it.SWOT analysisThis is a tool, which is apply to review internal and away business environments. The benefit of doing this is to assess the businesses underway activities and base decisions on them. It is an effective way of identifying my Strengths and Weaknesses, and of examining the potential Opportunities and Threats my business index face. By carrying out an SWOT analysis and using the SWOT manakin it will help me to focus into areas where my business will show strengths and where the greatest opportunities lie.My strengths are any resources and capabilities that can be used as a basic for developing a competitive avail over other(a)(a) sandwich outlets.StrengthsBeing a small sole trader franchise compresseds that I will have a closer birth with the customers, thus receive ideas and build a personal relationship with them. where fore begin to build a loyal customer base. Eventually I can promote and adapt my products to the needs of the consumers.I have a good location for my business that is easy to access and is viewable by consumers. Thus creating awareness for consumers to come in and purchase a product. chip in competitors, which have identified consumers spending habits. Makes it easier to establish a business whereby, their needs and wants are already aware.A market-led business that is dedicating to consumers means that you will be giving the consumers what they need, which would make them, happier-delighted. Ultimately, returning back for to a greater extent(prenominal) purchases.An excellent global paper in place means a long trading period could be portrayed. Finding a trustworthy supplier is guaranteed, psyche who is willing to take a chance on a new established franchise.My Weaknesses are anything, which cannot be overwhelmd as strength, are things that the business would do badly, that it is ineffective at or that it has a poor reputation for.WeaknessesLow start-up capital- without capital, the business will find it toilsome to start-up and get loans to entrepot its strategies.No credit from suppliers- without credit, it may be hard to pay back debts and have money left over for re-investment into the business.I will have a small amount of rung, as I will not be able to pay for more than than I need, so when my staff are absent I will not have any form of backup for them.I have no aim in Marketing which means that I may not market Subways initial products effectively thus losing out on valuable profit, but also on customer loyalty if I market it imperfectly.My cash flow will be unreliable in the early stages of business, thus I will not have any chances to buy things if I image an opportunity for it.Opportunities are anything, which present an opportunity for profit and growth because of its strengths or because of the elimination of its weaknesses.Opportun itiesNew technology may cut down the time and improve the quality of my products.Company expansion, i.e. increasing capacity inside for eat in.To gain Market share by diversifying myself from other companies innovation of products and new product range.Increase demand for quality general-purpose products.Competition may be engrossed with rivalry amid each other that they dont take much notice in own growth.The introduction of speciality breads and more exotic fillings will extend the possibilities of the sandwich from a simple eat into a meal.Threats of a business arise from activities of competitors and from failing to take opportunities or to build on successes. Threats also come from complacency, a lack of rigour, and from locomote profits, perhaps due to rising costs.ThreatsEstablished, wealthy competitors. All fast pabulum chains, including McDonalds, Burger King, KFC, Pret A Manger, OBriens, and Benjys.Competitors enforcing new tactics to destroy new contention in which w e couldnt battle against due to low capital. For example lowering of prices, advertisement campaigns etc.A possibility of competitors using destroyer pricing. In which we would not be able to operate if we lowered costs any more.If my competitor starts a Price war I will not be able to compete, thus risk of losing customers or falling into bankruptcy.Lack of trained, specialised employees. sac in consumer tastes will mean that I will need to transform my product selling to fit there needs.There is always a chance of new competitors trying to take some market share.Furthermore, I realise that by having so many opportunities and no experience I can easily make the wrong choice, which could lead to huge opportunity costs. Moreover, virtually of the opportunities identified to me, are also identified to my competitors, and because they have more capital, and even greater customer loyalty, being able to take receipts of these opportunities will prove difficult.Lastly the weakness of n ot having any experience means that making decisions will be hard, and being able to counterbalance to competition actions would be difficult or even futile.As a result of my SWOT analysis I come to the conclusion that continue with the business idea would be unpractical, but with a lot of hard work and luck, the firm may be successful, however not enough to compete with competition such as Pret A Manger or Burger King but surviving to some extent.PESTLE AnalysisThis examines the external environment and the global factors that may hazard a business. It can provide a quick and visual representation of the external pressures facing a business, and their possible constraints on strategy. It is usually divided into five external influences on a business- political, economic, socio- pagan, technological and green. The analysis examines the impact of each of these factors and how they interplay with each other in the business. The results can then be used to take advantage of opportun ities and to make emergency plans for threats.PoliticalIt magnate include a contemplation of polity, such as consumer laws, regulation, such as control of certain companies, political pressures and the government view of certain activities.Factors that could affect are Government legislation such as taxes on products and interest rates. This will affect the business when determining the selling price of the products. In order to make a profit after taxation, the price will have to be increase however the price must also be appealing to the customer and rival that of your competitor. Healthy and safety legislations will have to be taken into account especially since my business deals with food. Improving the health and safety rules jibe to the regulations set by the franchise would do this.EconomicalThis might involve the analysis of a variety of economic factors and their effects on business. They might include consumer activity such as spending patterns, economic multivariate s such as inflation, and government policy such as exchange rates. These areas are global, but it is also important to look at factors affecting my own industry. Economic issues are the focus of future potential of profit making. This can involve the level of demand and the price in which the product will be sold for. This needs to be compared with other organisations prices in order to lure consumers. Despite the fact that this is a franchise and costs are already set up, if however the cost of floor rises, then for my firm or other food retailers the price of floor is a all-important(a) economic measure as without it we cannot make our product and sell them at a cheap price.The actual employment rates have increase in the past few years due to economic factors. non only does this suggest that I have a wider selection for recruitment, being able to choose the most multit rented workforce. I also have the electronegative effect that money consumers are without money and are unabl e to spend. This can be a decrease in sales of the whole market, and competition will blend in fierce in attempt to get loyalty from remaining consumers. In addition exchange rates can affect my business if deciding to import goods form abroad, or basing the factory in overseas. This can easily increase cost and promote a course back to the United Kingdom.Laws on competitive pricing, patterned ideas and quality standards can all affect the way in which my business is run. These laws can encumber the companys expansion and take longer than expected.SocialSocial factors I must examine are consumer attitudes to my product industry, environmental issues (e.g. organic food versus food made in a lab), attitudes to health, wealth and age (the elderly dont want to be treated different from others). Added complications when looking at social and cultural factors are differences in ethnic and social groups. Not all groups have the same attitudes and this impacts how they view products an d services. E.g. Muslims eating pork. in any case the fact that Muslims eat proper would affect my business because meat that is sold at Subway is ready normally and not using the traditional Halal method. Thus, I will lose sells on these major respectable and cultural groups. However, another factor to consider is that location is dependent on the amount of customers I lose, if there are many Muslims in the area then sells will decline, if not many I will benefit on other ethical groups buying my products. Therefore location can s work on play a part with profit, especially to my target auditory sense.TechnologicalThis might involve the analysis of a variety of economic factors and their effects on business. They might include consumer activity such as spending patterns, economic variables such as inflation, and government policy such as exchange rates. Fixed and variable costs of the business and the effect of changes in product and labour markets. otherwise economic factors include income growth, debt saving levels (which impact available money) and consumer business confidence. change magnitude security methods may include real-time CCTV cameras and hidden cameras around the store to reduce pilferage this can be mainly located by the shatter tills, as it is highly likely consumers could cause nuisance around these areas. intersection methods may introduce, faster production, meaning products are out in the market much quicker and a cheaper price. In addition quality is not sacrificed. Production methods will make producing quicker and possible with a high quality level. Giving way to the innovation of products. Although with this new advancement I will need staff that can use it e.g. EPOS till ware and also the capital to by and or train people to use it. Green issues involve the interest of the organisations and its interaction with the environment. We need to monitor lizard how we treat the environment with production methods especially, in order to comply with the current laws.Target AudienceThe SUBWAY chains target market is adults between the ages of 18 and 49 who eat quick meals and are looking for good-tasting elections. Also, the SUBWAY chain wants to increase its consideration set among frequent fast-food consumers who lead an active voice lifestyle and are forecastking a balance of nutrition, taste, and value. The target audience is an important factor when setting up my business, as I will be confideing on this to make my business a success.My business is a sandwich store that sells food, food is one of the five basic needs and this means that everyone needs food in order to survive. Although this is the case it doesnt mean everyone will eat the food that I will provide. For example upstart children will not come to my shop to eat large subs so therefore I will need to attract them by selling them a specially tailored kids meal containing simple food with everything inside. In this way I am maximizing my t arget range.Here is a plan about how I hope to attract other age groupsYoung Children I will be selling them the KidsPak consisting of simple food with a small sub sandwich with different choices of fillings called Deli-Style Sandwiches and a drink.Teens I hope to encourage teens to my shop by selling a sexually attractive variety of sub sandwich fillings of their choice, promoting certain menus such as 7 under 6 with less than 6 grams of fat. Also selling sugary desserts such as cookies.Adult I plan on promote adults who are fast-food consumers, who lead an active lifestyle and are check outking a balance of nutrition, taste, and value. For example a great choice of salads for those who are reflection their calories. Healthy, nutritious meals for those who are health conscious will be available rather then going to stores where fast-food is full of fat such as McDonalds. If they want to eat something during their break at work, a quick meal is available at Subway.Business Stru ctureI choose to do a privately held franchise as all Subway outlets are franchised and there are no company-owned units. I feel my business will face less risk if I open a franchise. I can benefit from a Subway experience and enjoy it. I feel my enthusiasm will reflect upon my customers. Another reason why I have chosen to open a franchise into Subway is that in the US it has been voted franchiser of the year by Entrepreneur magazine in all categories, in the past 11 years out of 15 years. Despite that it is the fastest growing franchise in the world (see appendix) with an estimated 25,000 stores worldwide in 2005, bearing in mind that in year 2000 there was only 14,662 stores. Now Subway has beaten the number McDonalds outlets in the US, which is dumbfounding and the main headlines. With people like Jared who has made Subway even more successful by eating a diet only based on Subway, he has gained his desired weight and distributed what his diet consisted to the public, making Su bway even more profitable. From this enormous approval, hundreds of children have decided to improve their quality of life by adopting healthful habits.I have chosen to become a sole trader, because I think it is the best option in my position. I feel I havent enough capital and experience to become a private limited company, and this option is not really open to me if I were go into a franchise. I like to run the business to my satisfaction, and this reflects my decision to open as a sole trader.Market questionPrimary Research inquirenaire as primary research is a lot cheaper, as I am only starting up a business and will not have a lot of capital. tall(prenominal) to justify bank loan for primary research and can be a waste of money. I will not send any questionnaires out to people as may not receive them back. I will actually approach people in certain areas and ask them questions myself. Means I will get a straight reaction rather than bias and have full concentration of inte rviewee.Analysis of interrogationnaire forefront 1- What gender are you?It is essential to know the gender of the person to be intimate which one visits the restaurant the most. It will allow me to establish the target market or audience. I can find out trends such as whether more males or females enjoy eating sandwiches. From this I can support more on that particular target market determined.Question 2- In what age range are you?Age would be essential to see whether children would purchase a kids meal that is available at Subway. If I know this, I can effectively cater my advertize to them. From this it will give me a clearer picture of the answer or else of a biased or narrow one. Asking this question will allow me to find out what the target market is. From the established franchise Subway, it mentions how the target market is adults between the ages of 18 and 39- specifically students and families with young children.Question 3- Which borough do you live in?I need to know which borough the potential customer is living to find out if the Subway franchise would best be located in a borough where people know what a Subway Restaurant is. This will increase sales to those potential customers who are loyal to this well-known brand. This will enable me to find out how far they live from chosen location and if their answer will have valid information. There is no point locating my Subway in an area where most cannot reach or locating it where customers have never perceive of a Subway brand.Question 4- Have you ever heard of a Subway Sandwich Restaurant?Obviously, in this question I will be able to find out if the customer actually knows what a Subway is and whether they really need to carry out the other questions relevant to the franchise. If they have ever heard of this franchise then they can refer to question 12 and to answer questions only on a basis of sandwiches and not to the franchise itself.Question 5- Have you ever visited one?This will ask wheth er they have visited a subway, as I need to know whether they are actually familiar with the franchises prices, meals available and food. This will give me an answer that is genuine and not made of assumptions and previsions. If the customer has visited a Subway then this question can be linked to answers requiring their knowledge of a Subway for example their favourite fillings that follows on from this question.Question 6- How often do you eat in sandwich disallow?I would need to know how often the customer eats in sandwich bars to meet demand. This will also help me decide how many times I can change special offers available in store depending on how much they visit the store. This along with the question about your age will help me to find out what type of person is able to travel to sandwich bars or my franchise on a daily basis. These people will be my main focus, who I will be promoting to, as these are the people who will be going to my shop a lot.Question 7- What opening hours should a new sandwich bar have?I would like to see which hours are preferable for the potential customer so they can visit it at their chosen time.Question 8 How much would you spend on a meal in a sandwich bar?This will allow me to allocate a price for a typical mediocre meal in Subway. I would also be able to see if consumers are willing to purchase high-priced goods. Or if they choose the option where they want to pay a low price. I will settle my prices based on this.Question 9 Which fillings do you prefer the most in your sub sandwich?Allow me to determine what is the most favourite filling to the customers choice and for me to determine which filling will be most in demand. Therefore I can stock up on the most democratic fillings ready for the huge demand. I can make sure there is enough supply, during the first few months. From my answers I can then use the fillings as a focal point when advertising to consumer. It will also help me find out which filling I will ne ed to buy the most of.Question 10 Would you like it to be a takeaway or eat in Restaurant?I would like to see whether readjustment for sitting in store needs to be provided or not depending on the results from the survey. From then suitable costs will be established on refurbishment of accommodation sitting.Question 11 Where do you find out special deals about Subway?If the potential customer has many responses to this question, I will then be able to promote deals in the first few months to attract customers to my franchise. Those special deals will be promoted in different ways in the advertising sector e.g.- leaflet drop-ins and newspaper. This question is to help me find out the best way of advertising. By finding out which of the existing methods used by Subway is the most effective. By doing this I will be able to use this method when advertising my business.Question 12- When buying a sandwich what places do you prefer to visit?This will help me identify my local competitor s. Those are stores that actually sell sandwich products e.g.- Greggs. I need to know the main reason why customers go to Subway to see whether they have actually heard of a Subway and have precondition a genuine reason not based on assumptions. By identifying the sandwich stores they visit, I can begin a list of my local competitors.Question 13- Why do you go to Subway, or any other sandwich store?I asked this question to give me a prediction of why people choose Subway over other competitors. Also whether the majority of my sales are based on impulse buying, something that businesses cannot rely on heavily to cover costs, or treats or groceries. Rather it will give me an angle to push my sale at e.g. if for impulse buying I will advertise snacks instead of heavy food.Question 14- Do you enjoy sandwiches as a healthy alternative from other detritus foods?This will allow me to reckon whether they really find sandwiches a healthy alternative to junk foods and if they prefer eating t his nutritious meal from burgers or pizzas. I would be able to see if sandwiches are a popular good to buy.Question 15- Are you vegetarian, or dont eat certain meats?My market is low fat in nature. If a lot of my customers are vegetarian, I can introduce no meat sandwiches. This goes the same for Halal meats. If I experience a low number of people eating meats, than instead of buying Halal meats, which are expensive, I can introduce more vegetarian meals to cater for there needs.16. Are you conscience about the amount of calories or amount of fat you eat?Although all my products are low in fat, this answer can help me to gain awareness. My pronouncing that my products are all low in fat, people who have answered this question yes, will seek out my product, because of its low in fat nature.RecommendationThese external factors that affect my business can have a positive effect, however, I believe in the short-term will have a negative effect. For example, in light of technological imp rovements, my business will need to have money, to take a

Animation In Live Action Movies Film Studies Essay

Animation In sleep with Action Movies admit Studies EssayLive meet energy pics are the pics in which CG characters act with remain-action character/environment which testament be interlinked and leave be contend their respective role in the movies. The first suffer action animation movie was Gertie the Dinosaur by Winsor McCay. This started in the silent learn era. Unlike the mutual belief, mickey mouse was non Disneys 1st supremacy .With Alice comedies Disney has hit success which worked on the concept of incorporating animation in delay action environment. Disney has too tried various movies using Donal duck.Classic example of a live action animation movie was Space Jam where the real life story character(micheal jordan) accident ally enters a toon world and joins the Lo matchlessy toons characters in a basketball game match. Another record breaking live action animation movie was Who enclose Roger Rabbit which was based on a novel write by Gary wolf.Comb ining real life character with CG character was not an easy job. It took more time to interlink and to tick a true to life(predicate) effect with CG character in a live action environment. Live action animations in earlier stage was done in distinguishable ways. Animated characters and real life characters present been positioned precisely to get collapse output using an optical printer or an aerial figure animation cameras and the negatives would be printed twice on the same release print.Alice in Wonderland CG characters like rabbit, butterflies , rabbit and real life characters were done with much composite methods. The interacting of both CG character and real life character were done that much good that normal people cant find which one is cg chracter and which one is normal character. To animate a action sequence of kicking a ball by real life character and it is falling someplace that can not been seen by our naked eye. For that sequence 1st we have to shoot the pers on who is kicking the ball with action then with the economic aid of softwares we give place that ball where ever we want. It is extermely difficult and biggest challenge to get that possible feel.Advanced redundant effectuate were used in interaction of animated characters and real life chracter to bewilder the film more realistic in the movie Who framed Roger Rabbit. No other live action animation movies were able to achieve successful stories like who framed roger rabbit. Who framed roger rabbit was the movie happened during 1988,but present software techno recordy and features make the movie more realistic.India is still out-of-the-way(prenominal) from perfection when it comes to animation in live action. All the live action animated projects tries and uses animation to the fullest but we are just not there yet. One of the examples of animation in live action in Indian films would be Taare Zameen par by Aamir Khan. 1.2 meg is expected to reach india by 2010 though anima tion industry . India has a massive growth of 27% rise since 2008. Principles of classical animation was happy to indian people by Disney Studios aniamtor Clair weeks during the period of industry evolution in 1950. force Kong, the legendary giant gorilla is one of the most historied and iconic characters in the history of motion pictures developed by the Hollywood film industry. He would be the first ape who fell get it on with the beauty. The whole world stunned by watching the god of Skull island fought with the tyrannosaurus Rex and and Pterodactyl to save the life of the beauty.King Kong is a character caused by Merian C barrel maker and later released as a stunning special effects movie in 1933, which gross a huge amount from the buffet office at the time of the great depression. The story is to the highest degree a gigantic gorilla named Kong and how he is involved with the young dame Ann Darrow. The film was directed by Merian C cooper and Ernest B Schoedsack. This f ilm is leading light for Wills O Briens stop motion animation. Technically this film was a diversity and it helps to make 1930s as the golden era of motion pictures.A nine year old boy, funding in the Pukerua Bay town of New Zealand bust in to tears when Kong slipped off the Empire domain Building. When he was 12, he tried to recreate the film by using his parents super-8 camera and a model of Kong make of wire and rubber, but last gave up on the project. Inspired by this film he decease a film director. This boy is none other than the Academy deed over winner peter Jackson. In 2005 he had fulfilled his dream by making the remake of the 1933s King Kong. It was full of ground breaking optical effects and CGI animation and won three academy awards including for best optical effects.Both the films used advanced technologies of that time and had influenced the future films. The old King Kong movie was a milestone in special effects and sop motion animation, in place the new King Kong movie was all about visual effects and computer generated animation. In this paper, I will first describe King Kong(1933) and King Kong(2005), then I will point out similarities and differences between the two films, and finally I will discuss how both of these film influence the future.About King Kong 1933 ocellus of the conceptMerien C barrel maker was searching for a natural maneuver type story for his next film after done his whole caboodle Grass (1925), Chang (1927) and The Four Feathers (1929) successfully for the Paramount pictures. He had an interest in exotic animals and he observed a lot about animals fleck the location shooting in Africa for Paramount pictures The Four Feathers. He stir by the film The Lost World, an adaptation of Conan Doyles novel, which told a story of a modern day journey to a remote Amazonian plateau where living dinosaurs still roam. While reading the book The Dragon Lizards of Komodo he root word process about making a fictional natura l drama film. Komodo is about Dragons which were caught by humans and brought to city. Later theycaught some diseases and dead. Instead of dragons Cooper thought about gorilla and he decided to bring his gorilla in to New York City. He want to kill his gorilla in a tragic way more than any kind of diseases. Even his former films was huge success the exhibitors still complained that the film would have done relegate if it had a love story. So Cooper included a lady into this concept. In 1931, Cooper was offered a job by Radio Keith Orphium pictures as executive assistant to the vice president of production, David O Selznick. Upon arriving at RKO Cooper immediately started a new film project The Most chanceful Game. To direct this picture he hired his friend and former partner in crime Ernest Shoedsack. Same time RKO had canceled on big budget project Creation. The man had been working for one year for the project. Cooper was really impressed with the special effects, especially the stop motion animation created for the film by an Irishman Willis O Brien. Cooper thought that it might be possible to bring his gorilla story in to screen in an economical manner, instead of expensive and lengthy location trip, by using this stop motion technique. Cooper had discussed his concept with O Brien. O Brien painted a portrait of an venturer and a woman being attacked by a gorilla. In determine to make it more dramatic O Brien increased the size of the gorilla in to ten foot. Cooper had not yet decided the size of his character. O Briens painting impressed Cooper toconsider increasing the size of ape in to 20 foot. Cooper reworked on his concept to boil down on the adventures of a 20- foot tall ape. The models of large dinosaurs and jungle sets had been make for creation. Cooper thought it would decrease the production expense if they use these models and sets. Cooper thought increasing size of the gorilla would increase the possibilities for mayhem it could creat e in the New York city.Knowing all this excitement require an every bit exiting end, Cooper began to looking for a spectacular way to end his story. The idea came to him was to have the gorilla climb to the top of a tall edifice and battle with many airplanes before it was finally gunned down. Cooper want his gorilla climb the tallest building of that time, the Empire State Building. Cooper discussed his idea with the RKO venire but except Selznick nobody liked it. They thought the idea was far too weired and the film would be much too expensive to make , especially in the time of great depression. Cooper and O Brien had made ten concept art and they shoot two sequences in recite to present to the board. They had shoot the log seen in which Kong was shaking a log which placed between a cliff while some sailors were try to cross the log. For this they used the set and actors of The Most Dangerous Game, which were shooting in the same time. They had also used a finished seen of Cr eation in which a dinosaur was hunting a sailor. After seeing this clips, board of RKO okay the project and set budget

The Historical Perspective Of Social Work Social Work Essay

The Historical Perspective Of kind prevail Social Work EssayThe purpose of this essay is to examine the historical and political prospect of social counterfeit provision in relation to lot with hallucination. It bequeath explore how the education of social litigate practice has transformed these groups, the continue of social exclusion they encounterd that lead to discrimination and/or oppressiveness and the benefit of listening to service users views.The primary mission of social work profession is to get up human well- be and help meet the staple fiber human require of all pack, with particular attention to the needs and dominance of people who argon vuln date of referenceble, oppressed and living in p everyplacety (Baker 1999 Pg 55). Social work has an important role to play in coordinating efforts to upkeep people with delirium who may oft have negative experiences of rational wellness function. As a result, it volition be a take exception to provide effe ctive social tolerate to these groups in an environment where their views be being seen as significant and where they do non receive service fairly and uniformly (SCIE July 2008).The medical terms dementia has developed since the nineteenth century and was used to describe people whose psychic disabilities were secondary to acquired heading damage, usually degenerative and often associated with old age (Tibbs 2001). Before the nineteenth century, a person with dementia would probably have been confined to the workhouses. (Marshall et al 2006). During this period, many put upers were taken away to aWorkhouse Infirmary with medical shell out on hand and given outdoor relief (Denney 1998). Whereas charities began to emerge during this era however there were no tidy measures in place to monger social work function no criteria to determine who the deserving and unworthy poor were, then help provided were viewed as indiscriminate (Howe 2009).As the mid-forties progressed, ther e were new developments and approaches in the treatment of people with mental oerturns. little houses for destitute elderly people were slowly replaced by old peoples homes (Marshall et al 2006). The period later on the Second World War saw the development of the welfargon state. in that location was a national agreement that the state has an pledge to provide full run in bless to respond to problems of poverty, mental wellness, old age etc (Tibbs 2001).The implementation of Beverage report published in 1942 directed at abolition of squalor, want, ignorance, disease and idleness. The National Assistant solve 1948 laid a foundation upon which future social work was construct and created departments to meet the needs of contrasting client groups (Tibbs 2001). During the late 20th century, both conservative and New Labour legislation have an force on psychic Health reformation. The establishment of Social Service Departments introduced in 1970 reviewed in Seebohm reports (1 969), enabled Local Authorities to promote welfare services for the elderly which had not already been included inwardly the framework of some other statutory body. (Tibbs 2001).The 1983 genial Health pass water introduced during the conservative regime mark a further move towards legislation to emend matters with statutory requirements and procedures for social workers to be properly trained in order to carry out original assessments. The Act ensures professionals who work with elderly people with dementia and indeed those who suffer from mental disorder have a basic understanding of the Mental Health Act, even if they do not act as ratified Social Workers (Tibbs 2001).The role of carers have to a fault been crucial in the electron orbit of dementia care done the introduction of The bursting chargers Act 1995 2000, which gave statutory cognition and right to carers, and funding through provision of Direct Payment (Marshall et al 2006). The Mental Capacity Act 2005 is als o a relevant Act to people with dementia and their carers. It includes the provision of independent Mental Capacity Advocates (IMCA) to value vulnerable people and dementia sufferers to gain more control over their lives, plan for the future and have their retained abilities recognised.It is important to address the impact of discrimination on these service groups as they suffer disability and as a result are subject to degrading treatment from the relatively powerful groups within the familiarity. (Tibbs 2001). inquiry shows that the societys fear towards dementia causes them to avoid people with the condition making them feeling isolated and stigmatised (BBC 2010). According to Thompson (2006), discrimination is a process through which a difference is identified, and can be corroborative or negative. He suggests that negative discrimination also involves making a negative attribution and attaching de determine label to a person.Dementia is wizard of the major causes of disab ility in the elderly, affecting personal care, everyday cognitive activities and social behaviour. To be diagnosed as having dementia involves a great preserve of stigma, often resulting in disadvantage and loss of animation chances by the sufferers. (Kitwood 1997). Although, dementia is strongly associated to elderly but research shows that increase number of people diagnosed with the ill-health are under 65 years of age and are referred to as young onset dementia (SCIE not dated). These service users are promising to experience inequality because society and professionals fail to recognise that dementia exists in this age group and they can continue to integrate within the society (SCIE not dated). They entrust have different destiny in life from older people with dementia because they are more likely to be in paid employment, have young children and have financial commitments.They will have to discontinue employment as most services are not able to cope with their condition which means promotion chance and pension entitlements are lost. (Marshall et al 2006). Feelings of discrimination and oppression may also be a barrier to people asking for support (Downs et al 2008). From experience, some people from black minority ethnic groups (Asian and Black Community) diagnosed with the ill-health would or else keep it in the family than to get help because they see it as being shameful (BBC 2010). Furthermore, accessing services can be complicated because there are no age- peculiar(prenominal) services available as most of the developed services are for older people with dementia (Tibbs 2001). Lack of access to services could result in extra burden being placed on families when the care needs exceed the ability to provide (Downs et al 2008). steamy impact is one of the significant factors experienced by dementia sufferers. There is also a prejudice with sufferers because of the association with madness and psychiatric disorder that the label creates. (Brooke r 2007). They also experience social isolation due to onanism of friends which diminishes their social networks and inability to meet a perceived societal expectation. (Crawford 2004). From experience with elderly, people sometimes hold ageist view against them by the way they speech to them e.g. name calling as sweet old lady. According to the Alzheimer gild publication, ageist societal attitudes compound the experience of elderly people with dementia who already appear to be prejudiced because of their age and intellectual decline. (Crawford 2004).Health professionals often consciously or otherwise oppress elderly with dementia because of their position of authority which could prevent them from making their own choice thereby disempowering them (Crawford 2004). From experience, professionals sometimes in their attitudes assumed elderly people with dementia are unable(predicate) of providing valid cultivation or making finding for themselves, by evermore focusing their atte ntion to their carers instead of the service users. They are often seen as being a burden to the state economy resources and are subjected to healthy pity as they are deemed to be out of their mind Crawford (2004).Research shows that it is often assumed that people with dementia are not provide enough to express their opinion or views on any cheek of their lives because of problems with parley through speech (Brooker 2007). As a result, practitioners inclined to bank on alternative views, usually provided by family carers, rather than their view. However, the needs, experience and learning of the carer might be different from that of the person they are caring.Empowerment and freehand voices to people with dementia is a vital part of anti preferential/oppressive practice. (Tibbs 2001). The needs for communicating and empowering dementia sufferers by involving them in finis making became major considerations within social works field. It is anticipated that the Mental Capacit y Act, 2005 will address some of these issues. Begum (2006, P.3) defined user thing as participation of users of services in decisions that affect their lives. People with dementia voices can be valued by promoting active participation within care relationship regardless of their age or cognitive wrong rooting out discriminatory practice. (Marthorpe et al 2003). Involving service users in decision making often leads to increased self-esteem and confidence. (Chaston et al, 2004, P.19) quotes that It is good to feel valued and to be somebody, not just anybodyEffective service therefore moldiness be provided to change the needs of people with dementia (Cantley 2001). One of the of import principles to consider in social work code of practice as stipulated by the General Social Care Council (GSCC) is the right of service users to be treated with gravitas and respect in order for them to make advised choices about the services they received. Practitioners moldiness therefore acknowl edge who they are, listen to their circumstances treat them as a unique person with worthy of dignity and respect. It is therefore imperative that during intervention with service users with dementia, health practitioners should go beyond safety to promote their choice, maintain independence, autonomy and their self determination Cantley (2001).It is inbred to encourage these service user groups to express their views and preferences in order to progress their personal strengths and confidence. Listening to them will provide them the fortune to express their views on how dementia affects them, what they consider important in their lives, including how services should meet their health and social care needs (Tibbs 2001). People with dementia, either independently or in small groups, should be given the right to participate right off in service planning and development processes (Warren 2007). Practitioners can provide a range of methods and approaches which will enable them to ma ke a choice that will mildew future service provisions. They can be engaged to make decision through direct observation and communicating using specific tools or systems (Warren 2007).This will enabled the practitioners to have a better understanding of case-by-case needs particularly, of people diagnosed with dementia that have complex needs and communication impairment. Research shows that these service users groups can still articulate their opinions about their well-being and quality of care even though they are severely cognitively impaired (Mozley et al 1999). For example, Talking Mat is an innovative method of allowing their views to be comprehend in order to make decision about managing different aspect of their life (SCIE not dated). They can also be manifold in activities through collective approach which will provide them the opportunity to be in control by acting collectively to influence services and the broader communities. Such activities are often combined with elements of peer support and empower them through collective involvement (Cantley 2001).It is also important to bone up services that will fulfil their needs by obtaining the necessary information from them, which could be by occasionally adjusting services that were designed to meet their needs as perceived by others. Information about their routines, choices, preferences, culture before, during and after they are diagnosed with the ill-health, which is important to their well-being and at their best interest must be documented in their care plan in order to meet their needs and to organise their care support effectively. (Cantley 2001). Organisations such Alzheimer party and Social Care Institute of Excellence provide support to carers and health professionals to improve the quality of life of people affected with Dementia through web resources, free e-learning programmes etc in order for their voice to be heard (Alzheimers Society). Also, The National Dementia Declaration for E ngland has made a pledge to improve services for service users and carers by ensuring that they have choice and control over the decisions that affect them and live in a supportive environment (Community Care 2010).Overall, it can be concluded that over the years, there have been changes in development of social work provision which has brought about important legislations to attempt the issues of discrimination and oppression on people with dementia. It has been evaluated that public and professional attitudes towards senescence and the ill-health are now changing rapidly. It was also recognised that through good social work practice, involving dementia sufferers in decision making would enhance empowerment promote their choices and self determination while maintaining independence. This provided me with understanding of how services views are essential in improving social service provisions. It is therefore imperative to encourage further learning within social work provision to ensure good practice is sustained.

Conflict between the Functions of Human Resources :: Human Resources Essays

What is strife?Conflict is a natural disagreement resulting from individuals orgroups that differ in attitudes, beliefs, values or ask. Conflictexists in organisations be reach, by their very nature, organisationsrequire social interaction among people with divergent goals,values, and backgrounds. Recent structural, economic and philosophicalchanges in the world of work be possessed of escalated the likelihood and levelof conflict within the workplace organisations.Distinctions must be made, though between positive and negativeaspects of conflict in the workplace. If constructively managedconflict may lead to cle ber ideas and increased organisationaleffectiveness. If unchecked, however conflict may become undulydisruptive.Human Resource PlanningHuman alternative planning is concerned with getting the right people,using them well and development them in order to carry through the goals of theorganisation. Conflict may arise when decision making who be the rightpeople to ch ose, and the skills and competences they will need to helpthe confederacy to meet their objectives. Especi all in ally if there is more thanone person compound in the decision making peoples opinions may differand this may cause conflict over the final decision.They are also concerned with strategies and afterlife plans for theorganisation again people may feel their strategy is more suited tothe company while others feel the opposite and again conflict arises.This department is linked with recruitment and selection because aspointed out this dept needs the right people to carry out their taskof getting employees to meet the organisations goals. Conflict betweenthese departments may arise if recruitment and selection are notrecruiting the right person which wastes time and money and disablesthis department because this dept cannot go on to develop people ifthey are not right for the hypothesize in the first place. Recruitment and selectionThis department can experience quite h igh costs and conflict may arise whendecisions are made on how much of the budget should be spent and the some appropriate and cost effective way to spend it. For example announce decisions are to be made on how and when to advertise.Also when deciding on what the jobs that are to be recruited for willentail, judging which applications outdo meet the criteria bound down forthe post and finally selecting the best candidate for the post all ofthese factors include decision making and decision making between agroup of people can often lead to conflict when disagreements betweenthem arise.Performance managementConflict may arise when deciding the best techniques to use to manageemployees also how much employees should be paid in relation toperformance related pay. Also after hearing feedback from employeesshould and what requests they be possessed of made be granted.

Death in Life in Alfred Lord Tennysons Poetry Essay -- Alfred Lord Te

Death in Life in Alfred Lord Tennysons Poetry Alfred Lord Tennyson, a Victorian poet, used characters from account and mythology for his poetry. Much of his poetry touches upon the subject of death and loneliness. For example, the Lady of Shallot dies when she looks beyond her inner human race, Mariana lives in constant sadness over her departed lover, and Tithonus lives everlastingly in an agony worsened than death. With a background of melancholia, isolation or anguish Tennyson conveys themes of half-life and death-in-life by the use of uses imagery, symbolism and figures of speech. In the melodramatic monologue Tithonus, Tennyson instructs the reader that immortality is not necessarily a desir adequate issue as Tithonus tries to convince sunrise to make him mortal again. In the poem, Tithonus asks Aurora to grant him immortality, which she does. Although in actual mythology Zeus grants immortality, it is immortality and not eternal young person that Tithonus receives. Therefore, he now withers unwindly with a fate worse than death since many jealous gods beat me down and marred and negate me. Tithonus presents the natural cycle of life followed by death by describing how first, worldly concern comes then he tills the fields and finally lies beneath. However, his cruel immortality prevents him from adjacent the same pattern. The rhetorical question, Why should a man desire in any way/To vary from the kindly race of manas is most meet for all? indicates his realization of the absurdity in ask for immortal life. His wish to be immortal kindred the gods can be interpreted as alluding to Adam and Eves desire for the companionship of God. Anyway, as a soft air fans the clouds apart (personification), Tithonus sees the dark world to which he be... ...cument 1). Mariana lives in her own world, still believing that her lover go forth come, believing that Old faces glimmerd thro the doors, and confounded by the slow clock ticking, and the sound/Wh ich to the wooing wind aloof/The poplar made.As evident in these three poems, Tithonus, Lady of Shallot and Mariana in the protected Grange, Tennyson oftentimes portrays the world as a sad place. Many times, like in Tithonus and Lady of Shallot, there is a conflict between wishes and desires. Also, Tennyson often uses the outer environment to heighten the emotions experienced by the characters. In short, Tennyson is able to convey his themes of half-life and death-in-life through the use of imagery, symbolism and figures of speech.Bibliography1. http//www.sparknotes.com/poetry/tennyson2. http//landow.stg.brown.edu/ prim/tennyson/losillus1.html

The Significance of the Title of The Sun Also Rises :: Hemingway Sun Also Rises Essays

The Significance of the Title of The Sun Also Rises   A uncorrupted title is one of the most important elements of a book. A commodity title can hint at the theme and is something to keep in mind while reading a book itself. A truly effective title is one that teases the reader, makes him ponder over its meaning and kind to the book. One such book/title is The Sun Also Rises by Ernest Hemingway. The title suggests an importance of time and a cyclical composition. Yet it alike has a hopeful tone, focusing more on beginnings than on endings.   at that place are many bikes in the book and one of the most ostensible is that of Lady Brett Ashley and men. Brett has battles with Cohn and Romero in the course of the book. In both cases in that respect is a process of wooing, acceptance, and eventual rejection that takes place. It is besides suggested that having affairs is a commonality practice for her, making that a cycle in and of itself.   The idea of cycles is also evident in a more ritualized form through the darn fighting and the Catholicism. Bull fighting is a very stylized affair that is mentioned throughout the whole book. Catholicism is also very ritualistic and is pertain with a religious cycle of life, goal, and resurrection. Both add to the cycle motif Hemingway creates.   One of the best examples of cycles and the passage of time is the contrast of Romero and Belmonte. Belmonte is an old bull- wizard who has passed his prime his sun is setting. Romero is a young bull- fighter who is just approaching into his own his sun is rising. Belmonte, no longer had his greatest moments in the bull- ring. He was not sure that there were any great moments(219). This contrast suggests the cycle of life and death. Good bull- fighters come and go. Just as Romero is in his prime, someday he too will be an older bullfighter, unable to lam with the same grace he had in his youth.   This cycle of life and death can be seen on a much larger outgo by looking at the ex-patriots. The ex-patriots are members of the post- World War I generation that is sometimes referred to as the Lost Generation. They went through the horrors of War and depression in their young lives and found themselves living in Europe and manifestly devoid of morals, spirituality, and purpose.

Life Of Rodin :: essays research papers fc

Auguste Rodin was born November 12, 1840 in genus Paris and tended to(p) the Ecole des Arts Decoratifs in Paris at historic period 14. Rodin had a special gift for modeling hu gentle humanitys gentleman figures and faces therefore sculptureing piece is exclusively he did. Decorators and commercial sculptors exploited Rodin at a really spring chicken age. It was some 20 years before he could sculpt for himself, nether the commercial sculptor Albert Carrier-Belleuse. (Auguste, 19)Rodin sculpted ornamental figures for several major(ip) buildings in Brussels, such as the Bourse and the Palais des Academies. He then work oned on the commemoration to Jean-Francois Loos, the former mayor of Antwerp. Rodin did not start this monument, but he work on it. Rodin acquired a sufficient amount of money to motivity to Italy, which was an classic step in his career. In 1877 he returned to Paris with his start-off major sculpture, The Age of Bronze. This piece of work showed a young ma n attack out of misery and depression to a state of heightened awareness. Critics and peer artists straits and also accused Rodin of making this piece from a plaster purify taken directly from a living person. This deeply lose Rodin. (Auguste, 19) In 1880, Rodin was contracted by the French government to make a entre for the projected Musee des Arts Decortifs. Rodin worked endlessly on the sketches for the bronzy door, immediately titled The Gates of Hell. In 1883 Rodin met Camille, this is when he had r apieceed his decisive tier in preparations for The Gates of Hell. This aspect of Rodins work and ideas has to be borne in mind considering the beginning of his relationship with Camille Claude. (Auguste, 21-22)Camille and Rodin had, at first, an intimate attraction for each other. Rodin met Camille when he was an instructor correcting the work of a group of young ladies. This man was the overtake who could finally teach Camille a proper set of dainty bearings. Rodin cou ld corrade the clay at lightning speeds and instantly create the most composite and communicative form. (Auguste, 22)In 1884, Rodin made his first portrait of Camille, an austerely pulchritudinous channelise with large eyes, short hair and sharply defined features. And by 1886, Rodin was so obsessed with Camille that he followed her to England where she was staying with her friend Jessie Lipcomb and her family in Peterborough. (Auguste, 24)In the top of 1884, he was commissioned to design the monument to The Burghers of Calais, which was to become one of his major works.Life Of Rodin essays research papers fc Auguste Rodin was born November 12, 1840 in Paris and attended the Ecole des Arts Decoratifs in Paris at age 14. Rodin had a special gift for modeling human figures and faces therefore sculpting humans is all he did. Decorators and commercial sculptors exploited Rodin at a very young age. It was some 20 years before he could sculpt for himself, under the commercial sc ulptor Albert Carrier-Belleuse. (Auguste, 19)Rodin sculpted ornamental figures for several major buildings in Brussels, such as the Bourse and the Palais des Academies. He then worked on the monument to Jean-Francois Loos, the former mayor of Antwerp. Rodin did not start this monument, but he work on it. Rodin acquired a sufficient amount of money to travel to Italy, which was an important step in his career. In 1877 he returned to Paris with his first major sculpture, The Age of Bronze. This piece of work showed a young man coming out of misery and depression to a state of heightened awareness. Critics and fellow artists thought and also accused Rodin of making this piece from a plaster cast taken directly from a living person. This deeply hurt Rodin. (Auguste, 19) In 1880, Rodin was contracted by the French government to make a door for the projected Musee des Arts Decortifs. Rodin worked endlessly on the sketches for the bronze door, now titled The Gates of Hell. In 1883 Rodin me t Camille, this is when he had reached his decisive stage in preparations for The Gates of Hell. This aspect of Rodins work and ideas has to be borne in mind considering the beginning of his relationship with Camille Claude. (Auguste, 21-22)Camille and Rodin had, at first, an intimate attraction for each other. Rodin met Camille when he was an instructor correcting the work of a group of young ladies. This man was the master who could finally teach Camille a proper set of artistic bearings. Rodin could knead the clay at lightning speeds and instantly create the most complex and expressive form. (Auguste, 22)In 1884, Rodin made his first portrait of Camille, an austerely beautiful head with large eyes, short hair and sharply defined features. And by 1886, Rodin was so obsessed with Camille that he followed her to England where she was staying with her friend Jessie Lipcomb and her family in Peterborough. (Auguste, 24)In the fall of 1884, he was commissioned to design the monument to The Burghers of Calais, which was to become one of his major works.

bruce almighty :: essays research papers

Bruce Almighty is resistlessThere is a guilty pleasure one gets from watching characters we discover with struggle on screen, and we begin to think to ourselves that maybe our lives arent so bad after totally. Such is the case in Bruce Almighty, a untested rel slake from Universal Pictures directed by Tom Shadyac. The movie is by no means sensational or ground go outing, but it has an irresistible entreaty that draws in viewers in desperate need of a break from reality. The unfortunate protagonist (Jim Carrey) becomes convinced that God has aban takeed him after he loses a coveted news anchor position to a surly coworker. God (Morgan Freeman) grants Bruce his heavenly powers and challenges him to do a better job, pointing out that Gandhi entirely lasted a week Predictably, events spin out of control as Bruce is overwhelmed by prayers (received in the form of e-mails), and he manages to lose the only woman who had incessantly truly cared for him. Its easy to wonder what caring and compassionate Jane sees in the somewhat narcissistic and negative Bruce, but Jennifer Aniston pulls off the role beautifully, with an ease that assures her movie career will continue to thrive. Of course, Carrey provides the life force of the movie, and it is his irreproducible physical humor and impeccable comedic timing which save a manus bordering on cheesy and overdone.Most satisfying of all is watching Bruces conversion from a self-absorbed man suffering from a affectionateness age crisis to a considerate human being aware of separate peoples emotions. As God he initially grants all wishes, and pandemonium breaks out, as the real God explains that humans usually dont know what will truly make them happy.

Alice Walkers Everyday Use Essays -- Alice Walker Every Day Use Essay

Alice Walkers Everyday Use In the falsehood Everyday Use the narrator is telling a story or so her life and two filles, who are named Dee and Maggie. The narrator is very strong willed, honest, kind and very concerned with the lives of her two daughters. Her daughter Dee is not content with her modus vivendi and makes it hard on Maggie and the narrator. The narrator is trying to provide for her family the best track she can. The narrator is alone in raising the two daughters and later sends her daughter Dee to college. The longer the story goes on the more the narrator shows how intelligent and how some(prenominal) she loves her two daughters.Mama who is the narrator is a woman who can do any chore that a man can, because of the way she is described. In true life I am a lar...

Pathology and Current Treatment of the Alzheimers Disease Essay

Pathology and Current Treatment of the Alzheimers DiseaseIntroductionOne of the closely feared aspects of aging is the deterioration of the memory and cognitive function (dementia) that occurs among the elderly with increase frequency with advancing years. A significant proportion of otherwise florid elderly persons show a significant decline in kind function later in life. It has been estimated that 10% of the population over the geezerhood of 65 suffers from mild to moderate dementia and 4-5% suffer from severe dementia. The incidence of severe dementia rises from less than 1% at ages 65 to 70 to over 15% by age 85 (Terry and Katzman, 1983). In the coupled States alone, Alzheimers disease (AD), which is the major ca delectation of senile dementia, afflicts several gazillion people, and with the change magnitude longevity of the population, the number of such patient ofs requiring complete and continuous institutional care will rise to epidemic proportions. This paper will tackle to describe the Alzheimers Disease condition, both behaviorally and neuropathologically, and then look at conventional and current methods of treatment for patients of Alzheimers Disease.The onset of senile dementia is characterized by increasing impairment of memory of recent events such as what a patient had for breakfast an hour earlier, though a detailed recall of the far-flung past may be essentially intact. Inevitably, the patients lose their cognitive abilities, that is, their abilities to read, write, calculate, and use language appropriately they cannot feed or dress themselves, they do not recognize their suffer families, they get lost when only a presently distance from home, and ultimately do not even know their own names (R. Perry et al., 2000, C.J.A. Mouli... ...minimal and mild) Alzheimers Disease relationship to episodic and semantic memory impairment, Neuropsychologia, 383, 2000, p. 252-271Prasad, K.N., Hovland, A.R., Cole, W.C., Prasad, K.C., Nahreini, P., Edwards-Prasad, J., Andreatta, C.P. Multiple antioxidants in the prevention and treatment of Alzheimers Disease Analysis of biochemical rationale, Clinical Neuropharmacology, 231, 2000, p. 2-13Roses, A.D. Apolipoprotein E affects the rate of Alzheimers Disease expression b -amyloid burden is a secondary consequence dependent on apoE genotype and duration of disease, J. Neuropathol. Exp. Neurol, 53, 1994, p. 429-437Terry, R.D., Katzman, R. Senile dementia of the Alzheimers type, Ann. Neurol., 14, 1983, p. 497-506van Leuven, F. Single and three-fold transgenic mice as models for Alzheimers Disease, Progress in Neurobiology, 613, 2000, p. 305-312

How William Blake Uses Poetry as an Instrument for Social Comment :: Laughing Song London William Blake Essays

How William Blake Uses Poetry as an Instrument for Social CommentLiving in a world without modern technology and media. William Blake (1757 - 1827) used his poetry as a powerful instrument for social comment. This is particularly evident in Laughing Song and London taken from The Portable Blake. The two poems present conflicting views of creation and mankind. In his innocent years, Blake saw the world as a joyous meadow, natural and free. moreover as he grew with experience his naive ideology was tainted with images of fight and devastation. Blakes purpose in piece of music these poems is to position his readers to see the world as it lies before them, unmasked and raw. He is inviting society to take a stand against the abjection of our land and our people, a timeless invitation. To do so Blake exploits the traditional poetical conventions of persona, constitute, language, tone and atmosphere.The persona of both(prenominal) Laughing Song and London is Blake himself. However he is writing in two opposing states of mind. Laughing Song comes from the Songs of Innocence, a collection of celebratory poems, fling a view of the world with the voice of joy though perhaps through rose-coloured glasses. Blake is precisely enjoying nature, and through this is therefore praising God. In London however, the glasses are aloof and Blakes images of a once merry scene are lost, replaced by charterd streets. Coming from the Songs of Experience, Blake is presenting his perceptions of a changed world, moulded and conquer by human hands.To structurally support meaning, Blake has exploited the form of both poems. Laughing Song consists of three, simple, four-lined stanzas. Perhaps representing succinct periods in Blakes childhood. Beneath the apparently simple form however, lies an intricate web of complex meanings. Although ordered, Blakes use of rhyming couplets and longer lines tension the delight in nature and the harmony between nature and man. In London, all harmony is lost, and therefore so is the coupled rhyme pattern. tag on lines rhyming in five quatrains replace it, emphasising the disjointed city, lacking in society love and unity.Language, and in particular, imagery plays a vital enjoyment in Blakes poetry to convey meaning. Perhaps this is because Blake was also a skilful artist and was therefore able to make images come alive on the page. In Laughing Song, Blake uses light and joyous terms to describe the world some him. The green woods provoke images of lush nature, spring and happy times.

Albert Einstein :: essays research papers

What is it that triggers a spark of genius? Is in that location some boost given at the right time that starts the process or helps it along, or does genius simply find its expression despite all betting odds?At age five, Einstein was given a device that would spattering his intellect. It was the first time he had seen a magnetic compass. He go under there shaking and twisting the odd contraption, certain he could ride it into pull downing off in a new direction. But try as he might, the compass needle would always find its way sand to pointing in the direction of magnetic north. Most kid at his age, including me, would nurse a bun in the oven given up figuring how it worked. "A wonder," he must have thought. The invisible force that guided the compass needle was evidence to Albert that there was more to our world that meets the eye. There was "something behind things, something deeply hidden."Einsteins genius, accompanied by his logic and imagination, succee ded in continuing the work of Newton. Within the frame of the relativity theory, demanding a formulation of the laws of nature independent of the observer and emphasizing the particular(a) role of the speed of light, gravitational effects lost their isolated posture and appeared as an integral part of a general kinematics description, capable of stoppage by refined astronomical observations. Moreover, Einsteins recognition of the equivalence of mass and slide fastener should prove an invaluable guide in the exploration of atomic phenomena.Indeed, the pretentiousness of Einsteins views and the openness of his mind found around remarkable expression in the fact that, in the very same years when he gave a widened outlook to classical physics, he thoroughly grasped the fact that Plancks discovery of the global quantum of action revealed an inherent limitation in such an approach. With unfailing knowledge Einstein was led to the introduction of the idea of the photon as the carri er of nervous impulse and energy in individual radiative processes. He thereby provided the starting point for the establishment of consistent quantum theoretical methods, which have made it possible to count for an immense amount of experimental evidence concerning the properties of matter, and even demanded reconsideration of our most elementary concepts.The same spirit that characterized Einsteins unique scientific achievements also label his attitude in all human relations. Notwithstanding the increasing idolize which people everywhere felt for his attainments and character, he behaved with unchanging natural shyness and expressed himself with a subtle and charming humour.