Integrated Case Study: Bandon Group, Inc. Essay

1 Purpose and Scope of the StudyThe Bandon theme intends to shake up an record outline body of work conducted to determine how they preempt best use study Technology (IT) to extend to the overall mission, goals and objectives of the organization over the in store(predicate)(a) 3-5 years. The train of a wariness Information System is to collect, store and process transaction randomness and to deliver it to decision makers in a format they can use. Information systems support gone through many changes. Experts mensesly tinge to the current era as the Customer-Focused Era of modern com stationing (Petter & Mclean, 2012). Users command to receive customized experiences based on their unique requirements. Currently Bandon has decentralized divisions approximately the country supported by a centralized IT infrastructure. The purpose of the study is to draw how Bandon Group can build a more structured schooling system structure that ensures the following line of cre dit goals * Standardize origin processes and reduce redundancy* Reduce IT expenses and maximize out descends associated with IT dollars * Improve selective breeding migration and data sharing techniques * Implement e- vexation sector solutions to remain combative with other copier dealers upgrading to ERP solutions The study testament identify the business direction of the organization over the next 3-5 years. It will also identify the collective instruction needfully and business requirements of its regional divisions. Finally the study will identify the current IT stead to help determine the way forward.2 Document High take aim Business DirectionThe goal of get laidment in this study is to elucidate the direction and current vision of the organization and identify what IT investments are demand to improve the performance of the entire Bandon Group. It is very difficult to calculate the business value of an IT investment (Masli & Sanchez, 2011). Bandons goers have id entified item data needs that their IT systems should deliver. The organization has commissioned a consulting group to induct down with key manager and identify the vision for the future. In direct to continue to be successful and competitive the Bandon Group must join its regional divisions with a clear business direction and a foundational pay off of business principles and practices. There is broad agreement on the basic business direction. The Bandon Group wants to target the office equipment trade by catering to the needs of businesses with fewer than 25 employees. They want to grow their market share and tax revenue by $7 million over the next 3-5 years.To accomplish these goals managers have identified several key business initiatives that they believe will lead to expanded business success. First, the group wants to increase it information applied science consulting capabilities. The market is moving towards selling information and network based serve. A monumenta l part of the future lies in being able to help clients come up with solutions that allow them to run their organizations more efficiently and at a lower cost. Second, the group wants to establish better Customer Relationship Management (CRM) capabilities. Loyal nodes equal future dollars. The organizations information systems need to give a holistic view of each customer. This will allow gross revenue, support and selling to take advantage of opportunities in real time. This has always been a school of thought of the Bandon Group.They have focused on building loyalty through original service to the customer. CRM will build this idea into every piece of data the organizations collets and will allow them to meet the customers needs at every turn. Third, the group needs to improve the accuracy and efficiency of kick and collections. An automated, coordinated solution that feeds information about system usage outright to a financial system will ensure the organization maximizes its network while providing gross revenue and support staff with critical information on the use patterns and needs of their customers.Finally, the group invested heavily in 1994 in moorage Machines Dealership (OMD) a commercial systems designed to support the administrative information system at Bandon Group. This system is dated and a solution is essential to overcome the current limitations of the system and allow for the seamless flow of information in and out of the system. The leaders and managers at Bandon Group have supply a clear business direction for the organization. The consulting group must put into place clear solutions to address the growing problems.3 Identify primordial Information Needs and MeasuresInformation needs should be the driving wring behind information systems. An information need is a businesss requirement to capture a specific piece of information or set of information points to meet a business necessity. The ability to manage information plays a critical role in developing a firms capabilities in customer relationship instruction, process management and performance management (Mithas, 2011). The Bandon Group has identified several specific sets of information needs. First they must have the ability to analyze existing customer accounts for profitability. The have a need to understand which account they are do money off of and which account represent high volume profits.Second, they must have an sound sales prospecting system. The ability to measure the effectiveness of sales and marketing efforts is critical. Third, they need an integrated accounting system. To be successful and competitive they must have an accurate web-based billing, use tracking and reporting capability. This will produce a better billing, invoice and collection system. Finally, they need an integrated service management system. The small market companies the group targets expect prompt, specialised service. The organization must be able to track an d correct or improve any issues related to servicing customers and keeping their systems up and active.4 Document Details Business RequirementsBusiness requirements should describe exactly what the Bandon Groups divisions expect from the information system. The requirements should be expressed in basis that can be easily discussed and understood by the stakeholders. Requirement (1) An effective Customer Relationship Management (CRM) system. CRM must be an organization replete(p) effort to build customer satisfaction and loyalty. An effective CRM program brings together information from every area of the organization. It provides actionable data to sales representatives, customer support, and marketing personnel who directly or indirectly interface with the customer every day. Requirement (2) Effective e-Business Solutions. Bandon needs to utilize existing meshwork technologies to improve its productivity and profitability.E-Business will extend Bandons capabilities beyond the leave of their offices and even beyond the reach of their technicians. By integrating their model with online services the company will be able to monitor and interact with customers in real time. Requirement (3) Effective Sales Prospecting solutions. The first rule of sales prospecting is to identify as many legitimate potential customers as realizable for sales representatives to contact. Experienced sales personnel will explain that tone supersedes quantity.Bandon want to be able to exploit its access to current customers to identify future needs and make the sales pitch just as the company begins to understand that they need more support. Requirement (4) Overcoming the shortfalls of OMD. There comes a time in the life of every legacy system where it fails to meet the growing needs of the organization. Bandons objective has to be to build on the core functions of the OMD system and augment it with enterprise wide supplemental technology that bridges the gap between the current capabilities and the companys future needs.5 Document Current IT Situation InternalBandons current infrastructure is outdated and doesnt meet the needs of the organization. Support systems have been developed separately at the various divisions and interoperability is a significant issue. The information needs of the organization are not being met. The companys leadership need to build an integrated system that delivers the data undeniable to make strategic decision. To accomplish this they have to design an end-to-end system that integrates their vision of future business requirements with the existing technology.ReferencesMasli, A., Richardson, V. J., Sanchez, J., & Smith, R. E. (2011). The Business Value of IT A Synthesis and Framework of Archival Research. Journal Of Information Systems, 25(2), 81-116. doi10.2308/isys-10117Mithas, S., Ramasubbu, N., & Sambamurthy, V. V. (2011). HOW study MANAGEMENT CAPABILITY INFLUENCES FIRM PERFORMANCE. MISQuarterly, 35(1), 137-A15.Petter, S., DeLone, W., & McLean, E. R. (2012). The Past, Present, and Future of IS Success. Journal Of The connexion For Information Systems, 13(5), 341-362.